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Truett reflects on the creation of the Corporate Purpose: why are we here and why we are in business.
on-purpose_-corporate-purpose.mp4Dorchester Road's Mission Statement
Dorchester Road's Mission Statement
Our Mission at Chick-fil-A is to
Be “REMARK” able by activating all three pillars of our Marketing
Strategy:
- Operational Excellence
- Second Mile Service
- Emotional Connections Marketing
8 “REMARK”able principles:
- Anticipating
- Casting
- Engaging
- Personalizing
- Honoring
- Surprising
- Sharing
- Commemorating
1 Peter 4:10
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