The most common use case for QR codes is the forwarding to a website/page/data. The URL of this website can be stored directly in the QR code ( static QR code ) or via a redirection ( dynamic QR code ).
The content of a static QR code can NOT be changed after it has been created!
A static QR code stores the URL directly in the QR code. This has the advantage that the user can immediately see where the QR code is going as soon as he scans it. But what happens if the URL encoded in the QR code is no longer valid, refers to a dead link, or was simply spelled incorrectly? If the QR code has already been printed in large numbers on business cards or in magazines, this can be very annoying.
This is where dynamic QR codes come into play. With dynamic QR codes, you can not only specify afterward which URL the user should be forwarded to, but you can also track who, when, and where the QR code was called up.
This is made possible by so-called tracking URLs or short URLs. Before the user is directed to the actual website, the user first calls up the tracking URL, and only in the second step does the actually stored URL through QR Code generator and managing tools.
This means that during the campaign you always receive up-to-date information on how often and by how many unique visitors your dynamic QR codes are called up so that you can measure your advertising success directly or intervene in an ongoing campaign to redirect to a new URL.
As the creator of a dynamic QR code, you have the option of changing the destination address at any time. We keep getting inquiries like:
We have had a catalog printed in high volume with QR codes and have accidentally deleted the YouTube videos behind it. Can I link the QR codes to another page?
If you already have a QR code campaign running and use dynamic QR codes, changing the destination address is very easy without having to reprint the advertising motifs with the QR codes.
Changing the target URL for dynamic QR codes does not change its code structure.
But even if only a typing error has crept in or you forgot to put the HTTP protocol in front of the link (some QR code readers do not recognize the link if the protocol is missing), you can easily correct the destination URL.
Another use case for dynamic QR codes is campaigns, which should only redirect to a URL after a certain date. For example, you can create a time-controlled redirect that refers to a dummy page by a certain date and only redirects to the actual target page from key date X.
Well, the answer is pretty simple. There plenty of free QR code generator apps/websites available online. And one of them is QRtiger. You can build both static and dynamic QR codes according to your needs and requirements.
That ends this article here. We hope that this must have cleared all of your doubts regarding static and dynamic QR codes. Share this post with your friends and spread your words.