Either because your Ads account is out of control, because your internal team has stalled or because you need someone to manage your account professionally, it may be time to seek expert help and hire an Ads agency to manage your PPC and other ads campaigns.
It doesn't matter how many new channels emerge. Brands and retailers continue to turn to Google for their paid campaigns. Google is the main search engine on the Internet and, therefore, if you want to use the Internet to do business, you need to use Google. And if you do it smartly, so much the better.
As companies and brands grow their marketing channels, the burden of monitoring and proper operation of multiple search channels often falls on the Marketing Director. This mindset doesn't just drain the marketing team's time, it also drains the budget.
Either because you have inherited a brand or because your Adwords account is out of control, because your internal team has stalled or because you need someone to manage your account professionally, it may be time to seek expert help outside your company and hire an Ads agency.
These are some signs that will indicate that you need to have an expert external team:
Depending on the size of your team, you may find yourself in the situation of having to oversee everything. From Facebook ads to newsletters, through on and off-page SEO, and the creation of new content.
If you have an in-house team, your employees will be able to carry out those specific tasks. In addition, they will have more complete knowledge of your product catalog than any Google AdWords agency.
That doesn't mean your team can create a suitable strategy for every product, especially without the PPC knowledge and technology they need to scale Ads management.
A PPC management company will not only have the experience to manage your channel correctly, but it will also have a campaign strategy and work methodology to ensure that each product is treated as if it were its own line of business.
In a perfect world, you and your marketing team could do it without help. But that is not usually the case in most companies.
First, you must have accurate data, but it is, if possible, more important that your data structure is solid. Your products could be appearing in the wrong search and, therefore, you would be losing sales opportunities.
This usually results in a large gap between the product feed and the Google Shopping ad strategy, which can result in you not being sold, even though your prices are competitive.
Common mistakes in Google Ads can range from illogical campaign structure and semantics, Display Select search campaigns to the wrong goals and metrics.
All of them will cause your campaigns not to work as they should and, therefore, that you are wasting your budget - and your time - in solving them, with greater or lesser success.
Google Ads is a very complex tool, so if you want your campaigns to work and not always solve problems, it is best that you have an expert agency to help you make a difference and build your campaigns from a solid base.
You won't be surprised if we tell you that digital marketing is constantly changing.
If you want to beat your competition and stay ahead of them, you will have to dedicate a lot of resources:
Training for your marketing team on channels and their functions
Test technological solutions and new tools
Participate in beta or nascent programs
However, there is a fast way to do it.
When you collaborate with PPC agency services, specialized in Google Ads, you are investing your skills in staying up to date with marketing trends, beta versions, and new features and cutting-edge strategies. A team of Google Ads experts at your disposal.
If you have an employee who is in charge of search campaigns and they leave, you may run the risk of leaving your campaigns paralyzed.
Or you may leave them in the hands of someone else, who will not have the same experience. The results get worse and you struggle to find someone to take care of the Paid Media.
The agencies provide stability from this point of view.
If the client's contact with the agency leaves, they are immediately handed over to another Ads expert who takes over and keeps everything moving in the right direction.