Project description

The competitiveness of Europe is crucially dependent on the highly qualified labor force. Existing and anticipated gap between the demand and supply of competent business professionals hinder development and growth of several industries. Business negotiation competences, especially buyer-seller interactional skills, are critical means by which business organizations can create value for both seller and buyer organizations inside and between of various value delivery networks. Business interaction situations are moments where expectations and understanding of needs are shared and value creation possibilities are created. High-quality interactional and negotiation skills are key means for employees and European companies to prosper.

In the Fourth Industrial Revolution, where the convergence of digital and physical technology will further change and transform the way we communicate, it is highly important to prepare students for the new era. Due to COVID19 pandemic, human interaction has rapidly moved to happen online. Although the internet, social media and salesforce automation strongly affect business operations, face-to‐face human interaction - and in this new era the online human interaction - still plays crucial role when it comes to selling and buying more complex, professional solutions.

Project objectives

O1. increasing European HEIs’ capacity to arm current and future students with the mindset and competences needed in modern international businesses

O2. creating a European Community of Practice in business education, organizing together European level business negotiation competitions

O3. helping companies to recruit talents after seeing them “hands-on” in local and European online business negotiation competitions. This will also enhance students’ employability already in the short-term.