Changing the world

When the masses only connect to the outdoors in a controlled environment, who will be left to change the world?

It is possible but unlikely that someone will learn something truly life changing on an indoor climbing wall.

You can't experience the full force of nature when you can retire to your car or a cafe 50 metres away.

And real leaders aren't made with out facing adversity without respite.

Many people are quietly giving away one of the most powerful experiences and learning tools ever created—the ability to spend time in the real outdoors. Camping, navigating, reading the weather, starting a fire, staying warm and dry—they still matter. Yes, of course tree top adventure parks can be scary, artificial white water stadiums can push limits, and indoor climbing gyms keep people fit and active: this matters. But that doesn't mean we don't desperately need people like you to go and have epics.

The trendy thing to do is say that whatever the masses want must be a good thing. But sometimes, what corporations want (what is easy and profitable) isn't what's going to change our lives for the better.

Time in the bush is more important than ever, but minds are rarely changed in 2 hour bursts of activity or by not really experiencing it.

(Apologies to Seth Godin)