Market Research & Product Messaging
Market Research & Product Messaging
Embedded Files
Skills
Skills
Data Analysis
Interviews
Market Research
Data Collection
Content Editing
Tools
Tools
Competitive Analysis
Buyer Personas
KB Article Style Guides
Performed market, product, and customer analysis to create messaging, product packages, and targeted marketing materials.
Performed market, product, and customer analysis to create messaging, product packages, and targeted marketing materials.
I coordinated with the sales, customer success, and executive teams to revamp
product messaging, marketing, and target clients. Once research was complete, I coordinated with external marketing organizations to rebuild the website, create new content for the buyer's journey, and develop new industry landing pages.
I coordinated with the sales, customer success, and executive teams to revamp
product messaging, marketing, and target clients. Once research was complete, I coordinated with external marketing organizations to rebuild the website, create new content for the buyer's journey, and develop new industry landing pages.
"Benjamin reshaped our market messaging, connecting us with the right audience."
– Mike Y., CEO
Competitive Analysis
Competitive Analysis
Performed an analysis of the competing Visitor Management Software, identifying the strengths, weaknesses, targets, messaging, and USPs of each product.
Customer Survey & Interviews
Customer Survey & Interviews
Worked with customer success to collect data from new and existing clients, while also performing interviews to identify buyer persona needs and how to reach them.
Buyer Persona & Message Map
Buyer Persona & Message Map
Performed direct and indirect research to identify Buyer Persona needs and how to connect our product to their goals and target industries.
Product Messaging & Web Content
Product Messaging & Web Content
Wrote SEO-friendly web content, including landing pages, blogs, and event pages. I also developed messaging for new features, prioritizing the customer benefit.
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