World Ocean Day

Diving headfirst into the realm of ecological passion, the creation of posters for this case study felt like unlocking the door to a dream world. With a heart tethered to the cause of conservation and Earth's guardianship, this project resonated with the very core of my values. In the realm of cliche, a blue color palette emerged, but far from cliched, the intent was to explore the vast spectrum of blues – from tranquil ceruleans to deep oceanic hues.

This case study is a visual testament to a commitment to Mother Earth, with two A3 posters standing tall as emissaries of environmental advocacy. Alongside these, web banners and Instagram posts breathe life into the digital sphere, amplifying the call to protect our planet.

The fascinating twist in this ecological tale lies in the stark divergence between two distinct styles. One, a dance of vector-style illustrations, intricate and precise, paying homage to the elegance of digital design. The other, a rendezvous with the hand-drawn, employing sketched style illustrations that bring forth a raw and authentic essence. The coexistence of these styles not only underscores versatility but also serves as a testament to the varied tools within the graphic designer's arsenal.

In the symphony of blues and the juxtaposition of styles, this case study goes beyond the visual – it's a journey through my passion for conservation, an exploration of hues, and a celebration of the power of design to breathe life into meaningful causes. The second style, while sharing a similar color palette with the first, introduces a delightful twist – replacing a few hues of blue with brighter colors, strategically used as accent colors. This subtle modification adds a layer of dynamism, enriching the visual narrative with unexpected vibrancy and depth.

Web Banner Design

Instagram Post