Maatla

In the Maatla odyssey, I seamlessly melded the artistry of brand identity with the practicality of product design. Maatla, a pulses and grains purveyor, isn't just about nourishment; it's a manifesto for shaping a brighter future for our nation. With an unwavering commitment to eco-conscious practices, Maatla becomes your steadfast companion, offering a selection of wholesome pulses and grains to fortify you on your daily journey.

Navigating the intricacies of targeting LSM 1 - 5, the challenge lay in designing packaging that not only exuded sophistication but also resonated deeply with the intended audience, ensuring visibility amidst the array of choices on store shelves. Striking the delicate balance between a distinctive color palette and one that aligns with expectations was an art form in itself. I conceptualized a versatile and captivating color palette for Maatla, foreseeing its application across diverse product ranges, crafting a seamless and appealing visual identity.

Beyond the conceptual realm, this case study delved into the tangible realm, birthing primary packaging for two distinct products and secondary packaging that harmonized both seamlessly. This comprehensive approach aimed to elevate the individual product experience while maintaining a collective brand resonance on the shelf.

Amidst the creative journey, the quest for the perfect material, thickness, and print method for Maatla became an exhilarating challenge. Multiple test prints and intricate folding techniques became the brushstrokes, leading to the unveiling of the final polished product. This tactile exploration not only added finesse to the design but also underscored the commitment to excellence woven into every fiber of Maatla's identity.

The key to successful packaging for Maatla lay in depicting the consumer's journey through simplistic illustrations. This approach aimed to forge a more personal connection to the product, infusing an element of fun and appeal into the packaging. Each illustration served as a visual narrative, inviting consumers to embark on their own flavorful and nourishing adventures with Maatla.