Designing for a particular brand or purpose adds a vibrant layer of meaning to every illustration and design choice. Each brand has its own unique language and way of communicating. But what happens when they want to branch out and experiment with new styles or create fresh assets? That’s where the fun begins!

Illustrating with a specific style and purpose in mind guides your creations in exciting directions and opens up new possibilities for businesses. This case study focused on designing in a vector style while keeping the brand's values, color palette, and message front and center.

Airbnb, with its playful focus on travel, presents a fantastic opportunity to craft engaging vector visuals that tell a story and create a versatile image bank. Finding a fun way to blend creativity with functionality is a delightful challenge! While the color palette provided a helpful foundation for decision-making, the real adventure lay in bringing those visuals to life.