Embedded Files
In this compelling case study, I undertook the creation of a comprehensive brand identity for a company specializing in handmade crocheted and knitted apparel, toys, and accessories catering to newborns and toddlers. Meticulously researching the target market and delving into the world of parents and caregivers, I aimed to strike the delicate balance of appealing not only to the little ones who wear the creations but also to their discerning parents who make the purchasing decisions.
The challenge was clear: to distill the essence of the brand's core values—crafted, loving, and friendly—into a professional yet comforting visual identity. The ultimate objective was to communicate warmth and safety, ensuring that the brand resonates deeply with parents, instilling a sense of trust and affection.
Brand Colour Palette
This case study is a testament to the fusion of creativity and strategy, where every design choice was carefully crafted to convey the brand's identity as a beacon of professionalism and love, inviting consumers to embrace a crafted world of warmth and charm for their little ones.
In bringing this brand identity to life, I meticulously designed a suite of deliverables that extends the brand's visual language across various touchpoints. From a double-sided business card that exudes professionalism and charm, to an envelope, letterhead, and continuation sheet that carry the crafted essence of the brand seamlessly into written communication. An email signature was crafted to leave a digital imprint that resonates with warmth and professionalism.
Packaging became an integral part of the brand experience, designed not just to encase the products but to evoke a sense of anticipation and care. Even the humble price tag was transformed into a miniature canvas, ensuring that every detail reflects the loving and friendly nature of the brand.
Moreover, I curated an Instagram post that captures the brand's ethos in a snapshot, fostering a visually engaging online presence. This comprehensive set of deliverables showcases a harmonious blend of aesthetics and functionality, embodying the brand's essence at every consumer touchpoint.
Brand Fonts
Brand Logo
Brand Components
Final Designs
Email Signature
Business Card
Envelope
Letterhead & Continuation Sheet
Packaging Design
Price Tag
Istagram Post
Page updated
Google Sites
Report abuse