Under this assignment, I selected a website, 3Dprintingindustry.com and analyzed its strengths and weaknesses in categories such as credibility, content, audience engagement, and social media presence. These categories were then compared to competitor websites. The results of this analysis were documented in a PowerPoint presentation along with a script intended to be presented to the creators and contributors of the site along with a script for the presentation. This analysis required me to understand my audience, write as though I was a part of this company, and understand how to best present weaknesses without making the audience defensive.

This assignment was tricky because I was evaluating a 3D printing news site and at the time there weren’t many well established competitors to choose from that would make a meaningful comparison. Creating visual comparisons of the different websites and their social media following was very enjoyable. The script and PowerPoint were submitted for peer review and revised based on that feedback. One of the most significant pieces of feedback received was about ensuring the weaknesses do not overshadow the strengths. This feedback helped create a final revision that was more encouraging toward the website creators and contributors instead of a dry completive analysis. One drawback is that when I visit that site after the assignment was complete, it was hard not to notice everything that was critiqued.