Warm Hearts Coffee package design with appended QR code connect customers directly to Seibo's website with a THANKYOU video/message from the take (Malawian people).

We target to make connection between our business, customers and Malawian directly. For this reason, adding QR code on package and send customers directly to our website with a little cutie message becomes one of the important factor to let our customer know our goals and encourage them buy more WarmHeartsCoffee products.

With this innovation, we hope to improve our brand image and help customers make informed decision. Moreover, it makes customers being clear of items and enterprise goals. This is the reason why we make some additions to the former package and improve with digital touches.

We are targeting the coffee lovers and charity lovers who are interested in our business and ready to give to make the world a better place and see the happiness of the children.

Packaging helps to sell and gain the amount of money to reach the goal. It is very important to provide detailed information about the products and where the money goes when customer buy Warm Heart Coffee product and use QR code to connect to our message link.

While smart phone users in Japan using Line application as communication tool, it is also easy for Line users to scan QR code and to be informed about WarmHearts Coffee and the whole charity process.

We are going to be active in social media including Seibo main website. We will ask Malawian people, especially Malawian kids to help us to film thank you message/videos to use for the QR code and make more video's script to illustrate what donation's money have been utilized for.

We are trying to create connection between the give (donator) and the take (Malawian).

With this strategy, we would like to build a regular community with people who can witness how their charity can help the process of Warm Hearts Coffee in Malawi.