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OUR MEMBER CARD
OUR MEMBER CARD
What is Loyalty Program strategy?
What is Loyalty Program strategy?
Loyalty card is membership strategy, customer incentive scheme to build bond with our customers to maintain our relationship and keep in touch through membership.
Every time transactions issued by buying Warm Heart Coffee, stamps for each circle on the card will be saved for future discounts, gift giveaway, and rewards of the traditional Malawian handicrafts, coffee sleeves on the every 10th purchase.
Membership card will be paper version or digital version which works simultaneously with virtual accounts such as Facebook or Line application account of Warm Heart Coffee on demand.
Why did we choose Loyalty Program strategy?
Why did we choose Loyalty Program strategy?
・To encourage our customers to maintain to buy our Malawian Coffee and use our services of business association with Loyalty card.
・To track with our customer and member satisfaction
・Being the part of the family and having deeper brand engagement with the community of Warm Heart Coffee drinkers.
Who are we targeting?
Who are we targeting?
・Coffee lovers and younger millenials who are highly influenced by loyalty programs will be our target group.
・According to Statisca, weekly average number of coffee cups consumed per person group and gender in Japan , age between 25-39 and 40-59, are very enthusiastic coffee consumers. Coffee lovers and Z generation will be our priority consumers.
How can Loyalty Card strategy become successful?
How can Loyalty Card strategy become successful?
・To create giving culture and habitual behaviour of charity in Japan, it is important to explain clearly how Warm Heart Coffee sales are given back to Malawi in the form of school meals.
・To interact with a charity or engage more people with good causes is one of the important step. Loyalty card can be succesful if we can reach to reach young generations and coffee lovers with this strategy.
Where are we going to be with this strategy?
Where are we going to be with this strategy?
Digital platforms, SNS accounts such as Facebook, Line and Twitter.
We will be also in direct contact in sales spots.
What are we expecting?
What are we expecting?
We are expecting to create bond betwen Warm Heart Coffee and their generous customer by giving logical reasons while emotionally bonding by heart with the wonderful charity giving oppurtunities.
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