What is a Buyer Persona? And Why You Need To Incorporate One Into Your Bus

In today’s online marketing world, it’s important to stand out from the rest of your competition. One of the best ways you can accomplish this is to know your customers on a level that feels personal - intimate even. There are many different ways you can do this, but almost all of them stem from having an accurate buyer persona.

What is a Buyer Persona?

If you’ve never heard of a buyer persona, it could be difficult for you to know where to start in your journey to make your business friendly to your users in a way that feels familiar. It may sound like a difficult concept to grasp, but buyer personas are actually very simple.

A buyer persona is simply an outline of your idea shopper. The idea is to create a fictional character to represent your target audience in a way that analyzes their thoughts, motivations, and shopping habits. This fictional character is then kept in mind when you create copy and advertisements for your customers.

How Many Buyer Personas are Standard for One Company?

The number of buyer persona you can make is not limited. You should base the number of buyer personas you create on your target audience. If you only have one target audience, you’ll only need one buyer persona. If you have multiple target audiences, however, you’ll need to write multiple buyer personas.

Another reason to write multiple buyer personas is if you have several different products that can be advertised in different ways. As you continue to market your products, you may discover a niche of buyers that thought of uses for your product you hadn’t considered before. If this happens, you’ll want to make sure that you take the time to analyze your new audience by building a buyer persona for this new group.

How Will Your Company Benefit From a Buyer Persona?

There are many ways in which your company can benefit from a buyer persona. One of the best of these benefits, however, comes from being able to create a more unique and tailored experience for your audience. Knowing more about them will allow you to make copy that is personally tailored for their needs. They’ll feel like your company knows exactly what they’re looking for and be more confident in investing in your brand.

Another benefit comes from being able to predict your customer’s discomforts and address them in your call to action. This will help you improve your sales since your customers will feel that they have the knowledge it will take to make an informed decision with their purchase.

Last but not least, you’ll be able to work towards developing a more close knit community with your customers. They’ll be more likely to comment on blog posts, follow you on social media platforms, and make put more time into commenting about your products in their own social media posts.