3 Tips to Personalizing Your YouTube Advertisements

Over and over again, consumers are forced to sit through commercials that have absolutely no appeal. The result is a sloppy waste of revenue, and a seriously peeved public. In a recent study 63% out of 2200 respondents said that they were highly annoyed by the repetitive, generic advertising. Yes, it sounds impossible, but it is true. Nobody wants to sit through sixty commercials every time they look at a screen—and wonder of wonders, they’re less likely to buy your product if you make them mad. So stop throwing money at a bad solution, and get with the program. Learn to make advertisements that people want to watch, or face falling behind the rest.

Not Everyone Wants the Same Thing

This is a given. Some people like dramas, some like comedies—most hate westerns; it’s just the way things go. When you are creating an ad, find out who buys products that are similar to your own and look up what they’re watching. Show a car enthusiast the latest convertible before they learn how to fix their transmission. Show off nail polish before a makeup tutorial, but don’t go trying to sell knitting needles to monster truck fans. If you do, you’re not going to get the response you’re looking for.

Finding Your People

Honing in on your target audience is the most important step in building a successful YouTube marketing plan. There’s no need for an entire laboratory or a team of researchers. Google collects the information that you need, and you can access it directly on YouTube. Research companies are also actively collecting data that can be put to good use—a significant portion of which is either public or available for a subscription fee. In order to make sense of this data, you’re going to have to learn how to use it. That can vary heavily depending upon the company, the industry it falls into, and their unique traits. Learning what works for you will take time, a little trial and error, but it is possible—and quite a bit easier than most would think.

Branching Out

Not every dog owner is forty-five years old and living in the Midwestern United States. In fact, dog ownership is an almost universal human behavior, found on every inhabited strip of land. If you own a company that makes dog food, you’re going to want to expand your horizons, but it’s still important to avoid casting a wide net. Google recently developed a tool that can be used to solve this problem. It’s called Director Mix, and it is nothing short of genius. This tool allows content creators the opportunity to personalize their videos for a wide range of audiences. Each video will have different traits depending on characteristics like search terms and watch history. For example, if they just watched a love song, their ad might contain a message pertaining to love. Director Mix is designed for ease of use, collaboration, and efficiency. Companies are able to produce their tailored content without actually having to create each individual video, making the tool a convenient solution to a diverse demographic.

Also read : Youtube Marketing