Top strategies to grow your business with twitter in 2022

Twitter is an American social network service on which users post pictures, converse with messages known as tweets. If you are a registered user, you can post pictures or just tweets, like other people's pictures and tweets and retweet tweets too. However, unregistered users can only read tweets.

Twitter is one of the most widely known social media platform that is perfect for creating awareness for your products or brands. When talking about business communication and marketing techniques on social media, twitter is the best place to be if you want to create brand awareness, build connections and expand the knowledge of your brand.

These top strategies will help you on your way to achieving this,

Use business-like Twitter handles ( usernames)

your Twitter handle is very important. I, as a buyer, cannot buy anything from a seller who uses illicit handles on their business page. It is believed that such a person is not responsible and may not have the right product to sell to you. For instance, a user with the username "yourfavoritedrugaddict" , this sort of handle will not project you well to your potential customers, and trust me you will not be taken seriously.

Make the best use of Your Twitter Cover Photo

Your cover photo comes next in line to your handle, once a request is sent to be followed, one of the first things to check out for is the cover photo or display picture. The type of pictures you have up there determines the impression you leave with your followers, this is one of the best ways to grow your brand. Your cover photo tells your followers alot about you and what you can actually do for them. Take an instance of a photographer who wants his/her picture brand to be known and wants to be patronized if this person posts a blurry or low-quality picture of himself on his display picture space, then where is the photography skills and equipment to take others perfect pictures?!

Your display picture should also be updated regularly as a business owner, the dimensions are always important and you need to ensure you always stay relevant while keeping the mobile experience in mind.

Make Use of Twitter Chats

Twitter allows users to interact, share views or opinions and receive replies from other users in real-time. It has what we call "twitter chats". This is an excellent way to reach out to your audience, make connections even friends. Generally, a twitter chats allows both users to discuss a particular topic of interest to both parties and share their views.

You can absolutely use this to your advantage if you are looking to grow your brand. Find your target audience, when they are online (active) engage them in a conversation where you will create awareness of your product. However, do not, I repeat DO NOT only talk about your products, trust me, but this might also get them bored. Engage them in discussions about other stuff, asking them about themselves will not hurt, it will only make the chat more interesting while helping you to find out more about your target audience and what they like as related to your brand. Eventually, you can perfectly market your brand and provide good value if you want to keep them as your ambassadors and long term customers.

Use twitter voting polls

Twitter polls are good ways to get adequate and truthful feedback about your brand, products or services. Pin the poll to your feed at the top so that it will be seen by all your followers or customers during the voting period. Putting the poll at the very top of your feed makes it easier for all your followers to see and enables you to get many responses. Request for retweets because the feedbacks on the retweet can also be added to your original poll results. Collect all the responses to have a better knowledge of what your audience wants or what improvements they need to be done to the product or service.

Use twitter video uploads

Many users use video posts to show others what they are seeing just to engage followers in a discussion through comments made under the video post. Twitter allows you to post a video of about 2minutes 30 seconds within your tweet posts; previously, just 30 seconds of videos were allowed. Video posts can be optimally utilized by a business owner who wants to create awareness or grow their brands.

Find the Right Influencers

Influencer marketing is one of the top twitter strategies to grow your brand. There are several business influencers on twitter but the important thing is to find the right ones who will do a very good job growing your brand and provide the needed value to your twitter audience. You can use tools like BuzzSumo to research the importance, relevance and popularity of twitter influencers who have authentic profiles so you can make the perfect choice in choosing the best twitter influencer to help you grow your brandy, product or service.

Try Something unique

Nothing beats uniqueness when trying to twitter-grow your brands. People like to see new stuff, there are a lot of people with similar products or services, so what makes your own brand different will be your selling point. Uniqueness is what your audience will look for, what will make me buy from her/him, what will make me require his/her service and not someone else's. Always test new ways of tweeting to alter the perception of your brand to something better. Switching to conversational style of marketing on twitter is a good idea to test how your audience will react. Always make it a big deal to try something new!

Active account

You should make sure you are running an active twitter account if you really want to grow your brands, products or services through this platform. Always make sure you are monitoring the twitter account so that questions can be answered and several other issues can be addressed quickly. In other words, your twitter account will not just be used to grow your brands but for a customer service use. If you are the busy type and you think you will be occupied with other pressing matters or you cannot always be online to reply customer tweets, you can hire a social media manager or social media marketer to mange your account for you.

Also Read: Tips to increase sales by increasing online conversions