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Times are changing and so should you as a business person, if you want to utilize pinterest as a medium to grow your visibility and sales. Below are some of the trends to consider as you make strategies to grow your business via Pinterest in 2020.
Beyond Binary Shift
In 2021, pinners, and especially Gen Zers are expecting more gender-neutral products.
Companies are responding to this shift by launching inclusive products, devoid of gendered labels and colors.
Selling the following products is likely to boost your following and help your business in 2020:
Unisex kids clothes
Unisex-nurseries
Androgynous wedding wear
Gender-neutral haircut
Every-kid playrooms
Eco-friendly living
Pinners are increasingly getting tired of junk and trashing and in 2021, expect to see a move towards conscious, healthy living.
And the pressure on companies to play their part is also mounting, if the recent survey is anything to go by. The following areas are of particular importance to business that are keen to score big and up their sales in the eco-friendly living space:
Low-waste living-Offering tips and products that will help cut on wastage is sure to get you increased views and hopefully, product sales.
Solar light crafts-these efficient energy saving designs are sure to score big with pinners.
Thrift store crafts- Pinners are sure to frequent thrift shops this year in search of unique thrift shop crafts to create outstanding home art collections.
Ocean trash art-For the creative ones, turning ocean trash into art can be a great way to make sales on Pinterest.
Protest posters-Ranging from light-hearted to tough-talking placards, climate change posters are sure to score big with Pinners in 2021.
A Wellness Consciousness
In 2021, Pinterest predicts that there will be great emphasis on wellness, not in the line of occasional getaways, but in an everyday way. The following products are bound to be a big hit with pinners in this new year:
Art therapy activities
With pinners seeking to run away from stress this new year, art therapy is one sure detoxing avenue that is sure to catch their attention.
Sea moss
This one is bound to be an instant hit among lovers of vegan meals. Sea moss is sure to find its way into smoothies and juice recipes.
Feng Shui décor
As emphasis sifts to age-old designs meant to de-stress living rooms, Feng Shui is sure going to be a worthy contender fpr prime attention this year.
Ylang Ylang oil
Ylang Ylang aromatherapy is gathering interest among pinners for its calming and relaxing effect.
Self-discovery journals
With increased introspection expected among pinners this year, journals are sure to be a big buy as they seek to journaling to release steam and chronicle the good happenings of 2021.
Pampered pets
Pets are important members of households, and in 2021, there is an expected advancement in pet care. Those in the Pet Care business can expect to make a killing from the increased attention on pets expected to be witnessed in 2021.
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