The course presents a broad and interdisciplinary view of the Philippine business environment, including the issues and challenges facing it. The course intriduces the student to basic concepts of management and organization, the external and internal environment of business organizations, changing the business environment, and the competitive environment and analytical tools. Issues and challenges include business ethics, triple bottom line, and special considerations in the Philippine business climate. The course further provides a survey of the factors influencing business decision making in the Philippines and a framework for environmental and industry analysis.

This is a management course that puts emphasis on a marketing-oriented view of business. It highlights the importance of using marketing research to understand consumer needs and illustrates how product development, pricing, distribution, and promotional activities work together as influences on consumer behavior.

The course presents a broad and interdisciplinary view of the Philippine business environment, including the issues and challenges facing it. The course intriduces the student to basic concepts of management and organization, the external and internal environment of business organizations, changing the business environment, and the competitive environment and analytical tools. Issues and challenges include business ethics, triple bottom line, and special considerations in the Philippine business climate. The course further provides a survey of the factors influencing business decision making in the Philippines and a framework for environmental and industry analysis.

This is a management course that puts emphasis on a marketing-oriented view of business. It highlights the importance of using marketing research to understand consumer needs and illustrates how product development, pricing, distribution, and promotional activities work together as influences on consumer behavior.

Through this course, the management student learns to identify consumer needs to satisfy those needs in the form of entrepreneurial products or services, to quantify the risks of offering these new products or services to the market, and to evaluate the resulting projects in terms of societal priorities and well-being of the larger community.

Through this course, the Management of Applied Chemistry student learns to identify consumer needs, to satisfy these needs in the form of entrepreneurial chemistry-based products, to quantify the risks of offering these new products to the market, and to evaluate the resulting projects in terms of societal priorities and well-being of the larger community.