THE BACHELOR OF ARTS IN BROADCASTING LEVEL IV PHASE 2 (CYCLE 2) ACCREDITATION UNDER THE ACCREDITING AGENCY OF CHARTERED COLLEGES AND UNIVERSITIES IN THE PHILIPPINES, INC.
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Welcome to the Department of Broadcast Communication Level IV Phase 2 (Cycle 2) Accreditation Microsite!
About the Program
The BA in Broadcasting is designed to provide students with the appropriate and timely training to become future broadcast practitioners who are competent, critical, and responsible.
Furthermore, graduates are enabled to adapt to the changing broadcast landscape in terms of new technologies, modes of production, distribution, and exhibition of broadcast products, and encourage the students to integrate their knowledge and skills for service to their communities, career advancement, graduate study, and life-long learning.
COLLEGE MISSION AND GOALS
COLLEGE MISSION AND GOALS
Mission
PUP College of Communication provides responsive and sustainable media and communication programs through transformative pedagogy for empowered local and global media and communication professionals.
Goals
Implement curricula that produce future-proof leaders in the field of media and communication who are steadfast, ethical, and humane.
Produce creative works and research that are nationally relevant and globally impactful towards achieving sustainable development.
Cultivate a culture of community engagement through impact-driven extension programs relevant to media and communication.
DEPARTMENT VISION AND MISSION
DEPARTMENT VISION AND MISSION
Vision
The Department of Broadcast Communication envisions itself as a premier center of excellence in media education, producing creative, critical, and caring media professionals and scholars who lead transformative storytelling and ethical media practice in the Philippines and beyond.
Mission
Anchored on the University's commitment to serve the people "Mula Sayo, Para sa Bayan", the Department of Broadcast Communication is dedicated to:
Nurturing creative and critical thinkers in the field of broadcast media through rigorous academic training, innovative content production, and socially responsive research.
Developing caring and ethical media practitioners who value inclusivity, diversity, and public service.
Equipping students with the skills and leadership needed to navigate evolving broadcast landscapes, respond to national and global media challenges, and contribute to the development of a just and informed society.
LEARNING OUTCOMES
LEARNING OUTCOMES
Guided by our core mission to deliver Creative, Critical, and Caring media education, the Department of Broadcast Communication empowers students to become socially responsible media practitioners and scholars. Our program is designed to cultivate well-rounded individuals who can think deeply, create meaningfully, and care genuinely about the impact of media in society.
Framed within the acronym BROADCAST, our learning outcomes reflect the holistic formation we strive to instill in every graduate:
Build and practice critical creativity in media production and research
Research and generate knowledge in emerging media design and production
Organize effective writing and production for broadcast and client-based media
Adapt new perspectives in media production in a changing environment
Demonstrate life-long learning and professional development in broadcasting
Build and practice critical creativity in media production and research
Cultivate leadership qualities and managerial skills in broadcast media
Apply understanding of local and global broadcast media laws, ethics, and management
Synthesize creative content production with historical and theoretical perspectives
Transform research, scripts, and content into ethically and socially aware media productions
EDUCATIONAL OBJECTIVES
EDUCATIONAL OBJECTIVES
Rooted in our mission to provide Creative, Critical, and Caring media education, the Department of Broadcast Communication aims to develop ethical, innovative, and socially engaged media professionals.
Through the acronym MEDIA, we guide our students to:
Maintain ethical practice and advocate for social justice in information delivery
Envision and develop meaningful content and innovative genres
Deploy critical frameworks in conceptualizing, executing, and analyzing media content
Integrate new skills, ideas, and experimental approaches in media production
Accept diverse research, scriptwriting, and production methods for richer media discourse
JOB TARGETS
JOB TARGETS
Broadcast Practitioners
Television or Radio Anchorman, Host, Newscaster, Field Reporter, Broadcast Editor, News Director, Commentator, Assignment Manager, Assignment Director, News Producer, Executive News Producer, Segment Program Producer or Director, Public Affairs Executive, Researcher
Broadcast Media Artist
Radio Disc Jockey, Video Jockey, Television Actor/Actress, Radio Artist, Radio or Television Director, Scriptwriter for Radio or Television, Graphic Artist, Cinematographer for Television, Musical Director for Radio or Television, Costume Designer, Cameraman, Television or Radio Consultant, Television Editor, Talent Manager, Voice Talent
Broadcast Production Staff
Production Manager, Production Director, Production Designer, Art Director, Production Assistant
Online Broadcast Specialist
Blogger, Social Media Specialist, Writer, Reporter, Editor, Publisher
Visual Artist
Graphics Artist, Video Journalist
Broadcast Journalist
News Writer, News Reporter, Segment Writer/Producer, Documentary Writer/Reporter/Producer, News Anchor, Field Reporter, Researcher, Editorial Assistant
Investigative Reporter
Government Agent, NGO Agent
Broadcasting Educator
Professor, Lecturer, Program Coordinator, Dean
message from the College DEAN
message from the College DEAN
Welcome to the PUP College of Communication!
In this era defined by rapid technological advancement, the fields of communication and media studies have never been more vital or more challenging. The rise of artificial intelligence (AI) is transforming how information is created, distributed, and consumed, presenting both unprecedented opportunities and complex new risks for communicators, journalists, and media professionals
AI is revolutionizing every aspect of the media landscape. From automating content creation and personalizing news feeds to enabling sophisticated analysis of audience sentiment, AI technologies are reshaping how stories are told and how information reaches the public. At the same time, these advances bring new ethical dilemmas and threats, such as the proliferation of deepfakes and AI-generated disinformation--challenges that can undermine public trust and the integrity of democratic processes.
As communicators, our role is not only to harness the power of these technologies but also to safeguard the values of truth, transparency, and human connection. Media literacy, source verification, and critical thinking are essential skills in an age where information can be manipulated at scale
At the PUP College of Communication, we are committed to preparing students to thrive in this dynamic environment. Our distinguished faculty, with deep expertise in both the media industry and academia, guides students through these challenges with a blend of theory, practical experience, and cutting-edge research.
As we stand at the crossroads of technology and society, the need for skilled, ethical, and adaptable communicators has never been greater. The PUP College of Communication remains steadfast in its mission to mold responsible, competitive, and forward-thinking graduates--ready to lead and innovate in the digital age
Let us embrace the future together, confident that with knowledge, integrity, and creativity, we can shape a media landscape that serves the public good.
Jose Reuben Q. Alagaran II, PhD
Dean, College of Communication
MESSAGE FROM THE CHAIRPERSON
MESSAGE FROM THE CHAIRPERSON
For 45 years, the Department of Broadcast Communication of the Polytechnic University of the Philippines has been a proud home of creative, critical, and caring communicators.
Across generations and media platforms, we have stayed true to our role: to shape professionals who inform, inspire, and serve the Filipino public through ethical and impactful storytelling.
Today, we take a significant step forward.
We submit our flagship program, the Bachelor of Arts in Broadcasting—for Level IV Accreditation under the Accrediting Agency of Chartered Colleges and Universities in the Philippines.
This is more than just a requirement. It’s a reflection of our commitment to quality, relevance, and excellence in media education.
In Teaching and Learning, we continue to offer a dynamic and responsive curriculum, combining academic rigor with hands-on training—so our students graduate industry-ready, socially aware, and equipped for a changing world.
In the field of Research, we produce studies that speak to real-world issues—from indigenous voices and media ethics to digital cultures and development communication—advancing both scholarship and social impact.
Through Extension and Community Development, we remain grounded. We bring media literacy to communities, conduct workshops, and empower citizens—turning communication into a tool for participation and progress.
On the global stage, we embrace Internationalization. Our faculty and students engage in academic exchanges, collaborative projects, and international conferences, building bridges beyond borders.
And through a thoughtful Planning Process, we ensure that our goals and systems are always aligned with our values—strategic, sustainable, and forward-looking.
As we undergo this Level IV accreditation, we look back with pride—and move forward with purpose.
The BA in Broadcasting program is a legacy we continue to build. One that reflects 45 years of excellence, integrity, and service to the nation.
This is the Department of Broadcast Communication—
Creative. Critical. Caring.
Mula Sayo, Para sa Bayan.
Kim Bernard G. Fajardo, MC
Chairperson, Department of Broadcast Communication
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