History of the Program

The appearance of the professional field of Communication worldwide emerged during the start of the years of 1900’s.  Later on, studying the effects of communication in the time of World War 2 was begun by some network of social scientists during that time. In the years of 1950’s the programs offered by some schools that were founded in some major universities at western part had offered the Study of Communication and Mass Communication.

Going back in the years after the declaration of martial law in the 1970’s, Bachelor of Arts in Mass Communication or ABMC was offered in the Philippine College of Commerce in the year of 1973 and shows that the Philippines were not really far behind. During 1978, the curriculum for communication studies was transferred to the Faculty of Arts and Sciences, and the Philippine College of Commerce (PCC) was converted into Polytechnic University of the Philippines. Afterwards, the Bachelor in Business Journalism Curriculum or BBJ was formulated in 1979 and it was followed by Bachelor in Broadcast Journalism (BBJ).

In these new disciplines, the development and growth of communication industries called for the training of professionals who were knowledgeable and skilled. 

Regarding that, in the year of 2012 the Department of Broadcast Communication faculty members comprehended that the practice and teaching of media has undergone dramatic and profound changes over the last four decades. In that means, the faculty began the extensive study of the broadcast environment that collected data and insights from former and current students of the program; industry practitioners; professional and government organizations; and local, national, and international academic institutions.  The Study indicated and resulted in the meaning “that the existing curriculum ought to equip the Broadcast Communication graduates of the College with the skills required in the contemporary practice of broadcasting, and the frameworks and discourses which underpin the production of knowledge about the media.”  

The re-conceptualized program, with its fluid framework that allowed students to design their academic track, addressed the following concerns: bridging theory and practice; promoting critical analysis and social responsibility; producing competitive graduates; encouraging local and global insights; and utilizing technology.

Afterwards, the enactment of Republic Act 10533 in 2013 mandated the implementation of the K-to-12 Program in basic education. As a consequence, in 2018 revisions in the General Education Program in higher education were introduced. Because of some changes, the University was prompted to call for a review of degree program curricula, particularly in the undergraduate level.

The department made sure that the recently improved curriculum revision was utilized in re-developing the Broadcast Communication Program in 2012. All the required data, experiences and different perceptions towards the 2018 Bachelor of Arts in Broadcasting Program was gathered by the department’s faculty to be able to evaluate and assess it properly.

At the moment, as the Department transitions from the 2018 BA Broadcasting Program with strong general education courses to the Bachelor of Arts in Broadcasting 2022 curriculum, the faculty is planning a first look to assess the experience and responses of both faculty and students. 

This is dedicated to the execution of this new program within the setting of the developing dynamic of the broadcast media landscape.