Research AND CREATIVE WORKS

For over 120 years, the Polytechnic University of the Philippines has stood firm on its guiding pillars of Truth, Excellence, and Wisdom—committed to serving the nation and nurturing minds through accessible and quality education. With 70 years of fostering creative discovery and scientific inquiry, PUP remains steadfast in embedding a culture of research and innovation as the primary driver of new knowledge, ideas, and solutions. As a breeding ground for highly trained and qualified human capital across industries, the University champions research that fuels development in both national and international arenas.

In sustaining its vision as a state university of the people, PUP encourages the active participation of its academic community in research undertakings aligned with its strategic development agenda, particularly in the areas of Poverty alleviation, Peace and security , Accelerating infrastructure development through Science and Technology, Competitive industry and entrepreneurship, Social and cultural development, and Environmental conservation, protection, and rehabilitation toward sustainable development. 

In fidelity to these priorities, the College of Communication grounds its research activities on the University’s comprehensive research and development framework. The College’s faculty members actively engage in a variety of research endeavors that emphasize innovation, knowledge creation, intellectual property generation, and scholarly dissemination through national and international conferences and publications in peer-reviewed journals. These accomplishments are evident in the numerous awards and recognitions received by our researchers and scholars.

In particular, the Department of Broadcast Communication (DBC) remains a vital contributor to this academic ecosystem—utilizing research not only to generate knowledge but also to inform action and improve pedagogical practices. Research results serve as critical inputs for designing a more responsive and effective teaching-learning process, enabling faculty and administrators to adapt to the evolving needs of learners and the media industry.

Anchored in its core values of Creative, Critical, and Caring media education, the DBC continues to cultivate a research culture that is sensitive to contemporary challenges, responsive to community needs, and engaged in building collaborative networks with other academic institutions, government agencies, and civil society organizations. Through research, we move ideas into action—fueling change, shaping narratives, and contributing meaningfully to the advancement of our field and the empowerment of our people.