Google Ads Case Study – RXP Plumbing & Heating

Google Ads Case Study – RXP Plumbing & Heating

Client: RXP Plumbing & Heating
Website: rxpplumbingheating.com
Project Duration: 1 Month
Service: Google Ads Setup & Management

Objective

The main goal of this project was to generate high-quality local leads for plumbing and heating services while maintaining strong cost efficiency through Google Search Ads.

Strategy

To achieve this, a performance-driven Google Ads structure was implemented:

• High-intent keyword research focused on service and emergency-related searches

• Tightly themed ad groups to improve Quality Score

• Conversion-focused ad copy highlighting urgency, trust, and local expertise

• Location-based targeting to reach ready-to-hire customers

• Negative keywords to reduce wasted spend

• Accurate conversion tracking setup

• Continuous optimization of bids, ads, and search terms

Results (1 Month)

The campaign delivered strong and measurable results:

• CTR: 16.12%
  Significantly higher than the industry average, indicating excellent ad relevance

• Conversions: 170.66
  Consistent lead generation throughout the month

• Conversion Value / Cost: 68.44
  Demonstrates high efficiency and strong return on ad spend

• Impressions: 11,100+
  Strong local visibility and brand exposure

Outcome

Within just one month, RXP Plumbing & Heating experienced increased service inquiries, improved lead quality, and efficient budget utilization. The campaign successfully positioned the business in front of customers actively searching for plumbing and heating services.

Conclusion

This case study shows how a well-structured Google Ads strategy combined with continuous optimization can deliver strong results in a short time frame for local service-based businesses.