Comprehensive Monthly Maintenance & Optimization for Your Google Ads Campaigns

Why settle for average when you can achieve excellence? With my monthly maintenance service, your Google Ads campaigns will not only stay on track but continuously improve to deliver optimal results. Here’s how I ensure your campaigns remain at their peak:

WHAT I OFFER:

Dedicated Monitoring: Weekly checks (2-3 times) to ensure everything is running smoothly, with quick action on any irregularities.

Strategic Updates: 1-2 updates per month, spaced out to allow data-driven decisions for maximum impact.

Complete Transparency: All changes and optimizations are logged in a detailed Looker Studio dashboard, keeping you informed at every step.

Monthly Review & Planning: A comprehensive video review paired with forward-thinking documentation to strategize for the months ahead.

MONTHLY OPTIMIZATION CHECKLIST:

1. Performance Analysis

• Compare performance month-over-month and year-over-year to identify trends.

• Review campaigns for anomalies and actionable insights.

2. Smart Recommendations

• Evaluate and apply/remove campaign recommendations for improvement.

• Fine-tune bid management systems, including manual adjustments if necessary.

3. Granular Adjustments, Review and update:

• Devices (with modifiers).

• Ad Schedules (to capitalize on high-performing times).

• Geographic Performance (adjust geo-modifiers).

• Remarketing Bid Adjustments.

• Demographics Modifiers (targeting the right audience).

4. Creative Enhancements

• Write new ads and continuously test creatives for better engagement.

• Create and update ad extensions to maximize visibility and clicks.

5. Keyword & Campaign Refinement

• Expand with new keywords and address gaps in coverage.

• Conduct a manual review of negative keywords to block irrelevant traffic.

• Uncover new campaign opportunities for segmentation (mobile, tablet, desktop).

6. Budget & Segmentation

• Optimize budget allocation for finite budgets.

• Apply negative keyword lists and ensure consistency across campaigns.

7. Remarketing & Retargeting

• Review and update remarketing lists to ensure precision targeting.

8. Landing Page & Data Review

• Use a landing page checker to maintain a seamless user experience.

• Review website categories/products to align campaigns with business goals.

• Keep business data up-to-date.

9. Planning Ahead

• Regularly identify new opportunities for expansion and refinement.

• Document the next steps for smarter decision-making.

Delivering Excellence, Month After Month

This is more than maintenance—it's a commitment to growing your business with optimized Google Ads campaigns. Let’s take your results to the next level!