Driving 5.4x ROAS in 3 Months: Freshglow Skincare’s Google Ads Success Story

Client Overview:

I collaborated with Freshglow Skincare (freshglowskinco.com), an eco-friendly skincare brand specializing in natural, plant-based products. Despite offering premium quality items and a well-structured website, they faced challenges in scaling sales and competing against established skincare brands online.

Challenge:

-Freshglow Skincare needed to:

• Expand their online visibility to attract new customers.

• Improve conversions from paid ads within a limited budget.

• Compete effectively in a highly saturated skincare market.

Solution:

I developed a 3-month Google Ads strategy that combined precision targeting with continuous optimization:

• Keyword research & targeting: Focused on niche, high-intent search terms to capture ready-to-buy customers.

• Campaign structure: Built segmented ad groups for top-selling products.

• Compelling ad copy & creatives: Highlighted eco-friendly benefits and natural ingredients.

• Ad extensions & geo-targeting: Increased ad visibility and targeted high-conversion regions.

• Remarketing campaigns: Re-engaged past visitors to maximize conversion opportunities.

• Ongoing optimization: Adjusted bids, keywords, and placements for the best ROI.

Results (3-Month Performance):

1. Clicks: 10,000

2. Conversions: 8,470

3. Total Conversion Value: $38.7K

4. Total Cost: $7.16K

Achieved a strong ROAS of 5.4x (every $1 spent generated $5.40 in sales).

Conclusion:

Through a well-executed Google Ads campaign, Freshglow Skincare achieved impressive results in just three months. With a modest ad spend, they not only scaled sales but also built stronger brand recognition in the eco-friendly skincare niche. This case highlights the power of data-driven advertising in delivering high ROI for growing businesses.