Addie Rose Austin’s 42% ROAS Journey

Client Overview:

I collaborated with Addie Rose Austin (addieroseaustin.com), a boutique fashion brand known for its trendy women’s apparel and accessories. Despite a loyal customer base, the brand aimed to scale its online revenue and attract new customers through a data-driven advertising approach.

Challenge:

Before our collaboration, Addie Rose Austin faced:

# Limited online reach: Existing campaigns were underperforming in terms of traffic and engagement.

# High cost per purchase: The brand needed to reduce acquisition costs while maintaining profitability.

# Low conversion consistency: Seasonal fluctuations affected sales performance.

Solution:

I implemented a comprehensive Google Ads strategy focused on sales growth and conversion efficiency:

# Smart keyword research: Targeted high-intent keywords related to boutique and women’s fashion.

# Shopping & Performance Max campaigns: Promoted top-selling products with visually engaging creatives.

# Dynamic remarketing setup: Re-engaged users who browsed but didn’t purchase.

# Conversion tracking & optimization: Integrated Google Analytics and Tag Manager for precise data measurement.

# Bid strategy adjustments: Switched to target ROAS bidding for efficient budget utilization.

# Continuous optimization: Refined ad copies, product feeds, and audiences weekly based on performance data.

Results (1st July – 30th September 2025):

The campaign delivered exceptional outcomes within three months:

# 125K clicks generated from targeted campaigns.

# 111 purchases completed with a cost per purchase of $6.03.

# Total purchase value: $22.2K generated in sales.

# Actual ROAS: 41.97%, exceeding initial performance goals.

Conclusion:

Through strategic campaign structuring, precise targeting, and continuous optimization, Addie Rose Austin achieved remarkable eCommerce growth. This Google Ads campaign highlights how data-driven ad management can turn fashion brands into high-performing online stores within a short period.