Google Data Studio Projects
Google Data Studio Projects
In this project, I designed and developed a comprehensive Google Data Studio Dashboard tailored to provide actionable insights into key performance metrics for digital marketing campaigns. The dashboard includes detailed data visualization and analysis based on the following tracked metrics:
1. Click-Through Rate (CTR) & Impressions: Analyzed performance by evaluating Clicks, CTR, and Impressions to understand user engagement and visibility trends.
2. Conversion Rate & Cost: Focused on the efficiency of campaigns by monitoring Conversion Rate and Cost per Conversion (Cost / Conv.).
3. Cost Per Click (CPC): Provided insights into campaign expenditure through metrics such as Total Cost, CPC, and CPM.
4. Top Campaigns: Identified high-performing campaigns by analyzing CTR, Average CPC, and Cost per Conversion, enabling data-driven decision-making.
5. Device Breakdown: Examined device-level performance with metrics like Clicks, Cost, and Conversions, offering valuable insights into device-specific user behavior.
Clint first approached me to optimize and manage his existing Google Ads campaign. After a detailed analysis, I paused one of his search campaigns and reallocated its budget to a Performance Max campaign, which I optimized for better results. Initially, the results were slow but gradually improved. This success strengthened our relationship with Clint, leading to a strong understanding and trust. Now, he regularly relies on me for services like Google Ads (GADS), SEO, Meta advertising, and other basic digital marketing needs.
The client initially approached me for the creation, optimization, and management of their ad campaigns. After analyzing their requirements, I developed and optimized a General Performance Max campaign, which performed better than their existing campaigns. I then explained the importance of the Google Merchant Center (GMC) and took on a project to set it up for them. Additionally, I outlined a Meta-advertising strategy and initiated a Meta project. Currently, both Meta and Google Ads projects are running successfully, and the client continues to work with me for ongoing optimization and management.
This client approached me to optimize their existing Google Ads and Bing Ads campaigns. They were highly dissatisfied with the lead quality despite having worked with large agencies in the past and not achieving the results they expected. Initially, they were also unsure about my approach, but I took the time to conduct a thorough analysis and explained the importance of data-driven decisions. By adjusting the campaign delivery time and refining the strategy, we were able to significantly increase both the volume and quality of leads. Over time, the client saw a noticeable improvement in performance, which ultimately made them very happy and confident in my work.
The client approached me to set up and manage their Google Ads campaign. After I completed the work, they were thrilled with the results and even left a $35 tip as a token of appreciation. Since then, the campaign has been running smoothly and effectively, and they have everything they need for continued success.
This client approached me to set up their Google Ads account. After conducting an audit, they were so satisfied with the results that they entrusted me with another project: running a YouTube campaign focused on increasing subscriptions and video engagement for their channel.