Project Information

This project represents an exciting new chapter in the partnership between two leading names in interactive entertainment experiences; MeowWolf and Area15. Ever since January, Area15 (after their own announcement of an expansive 20-acre extension to their current "Does not Exist" indoor atrium) has been working with MeowWolf to design an innovative new exhibit, a sequel to Omega Mart itself, as announced by the company 15 days before Christmas, and slated to open next year. Located in Las Vegas, one of the country's top tourist destinations, The Winterlands brings the holiday season to the desert in a new year-round experience combining the familiar landscapes of the season with the whimsical and sometimes peculiar twists MeowWolf's immersive art exhibits have become known for. The Winterlands extends the facility footprint to provide a Winterland wonderland 365 days a year providing an experience for all ages. Its addition also guaranteed Area 15 "theme park entertainment" status, with five set lands to explore: Atrium of Night, Omega Mart, Streets of Day, Univeral: Horror Unleashed, and the Winterlands. 

Dramcorp Co-CEOs Cecelia Dram and Kaz Matsumur had a mission; to take every person (and corporation's) favorite holiday season and turn it into something people could experience year-round. What better way to capture the amazing and infectious holiday spirit of generousity, togetherness, and buying copious amounts of gifts you can't actually afford then by creating a way to expierience it all the time in the middle of the most magically winter landscape imaginable; Las Vegas. 

This new initiative required a new department; The Dramacorp Department of Holidayification lead by Sam T. Akloss. With help from Dramacorp's top researchers, the corporation was able to discover and capture the true spirit of the holidays and distill it down into a newly patented formula; Additive C. Through extensive lab tests Additive C was found to lead to 200% increases in joy, merriness, and holiday cheer in test subjects. Despite some minor side effects, including but not limited to a strong urge to purchase things with reckless abandon for one's own financial situation, the formula recieved FDA approval in record time. 

With this latest innovation of modern science the Department of Holidayification outlined it expansion plans into this new perpetual holiday market; the creation of The Winterland. Perfectly designed by the best engineers available to capture the maximum possible holiday spirit it blends the quaint and stranegly homogenous feelings of a Norman Rockwell painting with the loving cheer of a visit to the North Pole.  

Disclaimer: our lawyers insist we've never heard about and any relation to small mystical toy making creatures, flying mammals, and a joyful overweight giftgiving gentleman are purely conicidental.