Rethink. Create. Deliver.
Andrew Rouse • Marketing & Innovation @ McMaster
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Meet Andrew!
I’m Andrew, a 3rd-Year Commerce student at McMaster University, specializing in Marketing and Data Analytics with a Minor in Innovation. With 5+ years in the marketing industry, I hope to bring my skills, knowledge and insight to any position.
My Guiding Principles.
Rethink.
I strive to redefine norms, challenge boundaries, and inspire breakthroughs. With over 5+ years in the marketing industry, I am always looking for opportunities to challenge the status quo and develop and adapt my skills.
Create.
Crafting brilliance is not just a skill, but my passion. With over 6+ years of experience with content creation tools in marketing, graphic design, and video production, I create content that is not only unique but captivating.
Deliver.
I deliver exceptional results with incredible attention to detail, consistently producing high-quality work that reflects my passion for precision, creativity and excellence. I’m incredibly proud of my work and strive to meet and exceed expectations.
My Skillset.
With 5+ years of experience in Marketing and 6+ years in Content Creation, I bring a robust and diverse skill set honed through hands-on experience.
Branding.
From personal branding to organizational rebrands, I created and implemented branding strategies.
Social Media.
From creating digital content to managing a collective 61k+ following on various social media platforms.
Photography.
From artistic composition to technical mastery, I capture compelling visuals through photography.
Video Production.
From visual storytelling to cinematic mastery, I craft compelling and engaging videos.
Featured Experience.
Break into Reels.
This was the first video I worked on at Lavin that sparked the move to short-form content. Leveraging social media analytical tools, we made data-driven modifications to content delivery.
Last 365.
Reimagine.
As the outgoing Chief Marketing Officer of the DeGroote Marketing Association, I led a comprehensive rebranding initiative that significantly enhanced the organization’s presence and engagement within the McMaster community.
Extend.
This experience not only honed my skills in marketing and content creation but also reinforced my commitment to challenging norms and delivering impactful results. As I enter my third year, I continue to stay engaged within the DeGroote and McMaster community.
Connect.
I am the incoming Vice President of Marketing for the DeGroote Commerce Society. I am proud and excited to be an integral part of the DeGroote community and to contribute to its growth and success by fostering strong connections between students and faculty.
Featured Projects.
DeGroote Commerce Society
Updated the DeGroote Commerce Society branding, cementing the DCS in the greater McMaster community. Pivoted brand messaging to be more student-focused, echoing our commitment to connecting students to opportunities within the DeGroote School of Business.
DeGroote Marketing Association
Led conceptualization, development, and execution of an extensive organizational rebranding initiative, enhancing the brand experience for students and corporate partners, advancing recognition within the McMaster community.
Andr.Studio
Collaborated closely with clients on marketing projects encompassing video production, graphic design, social media management and brand strategy. Managed multiple projects simultaneously, overseeing 20+ projects, producing 225+ pieces of unique content.
Fostering Connections.
I helped revitalize our image in the eyes of the students. Our new branding helped us regain our footing as the primary link between students and faculty at the DeGroote School of Business.
Discover More.
Explore a diverse collection of my personal projects, hobbies, and standout professional work.
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