DeGroote School of Business, McMaster University, Hamilton, ON

• Anticipated Graduation: 2026

• Area of Focus: Marketing and Information Systems, Pursuing a Minor in Innovation

• Relevant Courses: Persuasion, Pitching Skills and Marketing, Decision Making with Analytics, Consumer Behaviour, Introduction to Marketing, Introduction to Communications, Lean Startup, The World of Entrepreneurship 

• Awards and Certifications: DeGroote School of Business Deans Achievement Award ($1000), DeGroote Deans Entrance Award ($500), DeGroote Commerce Society Club Executive All-Star Award

• Activities: DeGroote Commerce Society, DeGroote Marketing Association, DeGroote Black in Business, Student Experience & Development 24-Hour Case Competition  

• Produced engaging content for TikTok, Instagram and YouTube captivating an online community revolved around consumer technology amassing a collective 20k+ views.

• Demonstrated a keen understanding of audience preferences and trends, consistently delivering content that sparks conversation, drives engagement, and established a strong presence in the consumer technology space.

• Led 20+ projects, producing 200+ pieces of unique content while meeting stringent deadlines and delivering high-quality solutions for clients.

• Collaborated closely with clients on projects including Video Production, Graphic Design, Social Media Management and Brand Strategy, consistently exceeding client expectations.

• Developed comprehensive rebranding initiative establishing a new, recognizable identity, pivoting brand messaging to be more student-focused encouraging active engagement within the student body.

• Managed social media platforms including Instagram, Facebook, TikTok and LinkedIn with a collective 7.5k+ followers, implemented student-centred content, resulting in 124,000+ impressions within the first 3 months.

• Served as primary contact for internal and inter-club/committee marketing assistance, enhancing cross-collaboration, ensuring streamlined communication, maximizing resources, and driving unified marketing efforts.

• Coordinated a team of 2 Marketing Directors and 6 Marketing Associates, conducting regular meetings ensuring goals were met and fostering open dialogue and collaboration between teams.

• Provided high-level strategic advice on planning strategies and objectives, ensuring the continuity of successful initiatives.

• Continued to promote brand growth and engagement, ensuring the sustained impact of the rebranding efforts and content strategies implemented during tenure as CMO.

• Maintained consistent communication with President and Co-Chairs, sharing insights on processes, policies, and expectations to aid decision-making and problem-solving.

• Led comprehensive organizational rebranding initiative, enhancing the brand experience for students and corporate partners, advancing recognition within the McMaster community.  

• Enacted new content strategies including short-form video content, accumulated 158,000+ impressions, boosting engagement by 88% and adding 400+ Instagram followers within the first 3 months.

• Managed multiple social media platforms with a collective 1800+ followers. Created innovative and engaging content maintaining a 28% engagement rate, and an average of 3700+ impressions per post.

• Promoted Canadian Tire Corporate Crawl event using multi-channel marketing through a series of targeted campaigns. Garnered a collective 29.5k+ impressions boosting turnout and satisfaction for partners and students.

• Developed video campaign for “Create Impact” Social Media and Content Creation Workshop, generating 32.7k+ impressions. Served as the primary speaker and developed a dynamic presentation fostering active participation.

• Mentored a team of 3 Marketing Associates, held weekly meetings, coordinated workflows and fostered collaboration to drive effective content development.

• Managed multiple social media platforms with a combined following of 36,000+, generating 25+ pieces of content employing platform-specific audience strategies amplifying reach and user engagement across channels.

• Led the push for short-form video content by analyzing channel performance and implementing platform-specific strategies, increasing total engagement by 180% within 2 months. 

• Implemented data-driven modifications to content leveraging Viewer Retention Analysis, Engagement Metrics, and SEO performance, optimizing a YouTube channel with 1500+ videos significantly improving channel performance.

• Reworked agency content and developed streamlined content capture strategies, implementing systems for clip generation across social media, website, and newsletter, significantly enhancing content output and engagement. 

• Maintained Website CMS Database of 250+ speakers, updating and organizing speaker content and digital assets, while optimizing backend tags for improved SEO performance.

• Created marketing collateral including graphics, video content, and written copy for newsletters, website content, speaker bios, and social media. Collaborated with marketing team ensuring agency values are reflected in content.