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Creating unique and adaptable brands.
Armed with a strong foundation in marketing, I bring a diverse skill set encompassing brand strategy, logo design, and compelling visual storytelling to ensure brands resonate and captivate across various platforms.
Featured Projects.
DeGroote Commerce Society
Updated and modernized the DeGroote Commerce Society branding, cementing the DCS in the greater McMaster community. Pivoted brand messaging to be more student-focused, echoing our commitment to connecting students to opportunities within the DeGroote School of Business.
DeGroote Marketing Association
Led conceptualization, development, and execution of an extensive organizational rebranding initiative, enhancing the brand experience for students and corporate partners, advancing recognition within the McMaster community.
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