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We are a McMaster University DCS Club that strives to bridge the gap between students and the marketing industry. Through interactive workshops and dynamic networking sessions, DeGroote Marketing is a stepping-stone for undergraduate students looking to build a career in marketing.
The Task.
I led the conceptualization, development, and successful execution of an extensive organizational rebranding initiative. I crafted a comprehensive brand strategy encompassing brand identity, messaging, and visual elements, resulting in a revitalized brand image and enhanced brand positioning.
Our Goals.
Create Value.
Our primary goal is provide value to students. We pride ourselves on the principles to inspire, educate and impact students, giving them the skills and knowledge necessary to succeed as a marketer.
Update.
We wanted to create a new, modern, and recognizable look for the DeGroote Marketing Association. Ensuring flexibility across platforms, including, social media, the web, and physical media.
Establish.
We established ourselves within the DeGroote Community. Our rebrand boosted brand perception and made DMA feel more established within the DeGroote and broader McMaster community.
Our New Look.
Our Logo.
Logo Mark.
Used as a standalone element. Used in profile pictures, and decorative arrangements.
Word Mark.
Used as a separate element. Complementary addition to the DMA Combination Mark.
Combination Mark.
Our general logo is used throughout branding materials both physical and digital.
Slogan.
Standalone element used for decorative purposes. Not an alternative to the primary logo.
Brand Colours.
Secondary Brand Colour
#22c27f
Primary Brand Colour
#2ceaaa
Primary Accent Colour
#2ee25e
Background Colour
#0e1214
Primary Element Colour
#f6f7f6
Brand Type.
Our Brand in Action.
As part of our sponsorship package, we showcase DMA in action through our impactful initiatives and dynamic events. From interactive workshops that inspire creativity and ambition to insightful networking sessions that forge strong industry connections, we are committed to bridging the gap between McMaster University students and the marketing industry.
Social Media
Ensured uniformity across social media platforms including Instagram, Reels, and LinkedIn with a collective 1800+ followers, maintained high engagement metrics with an average of 3700+ impressions per post.
Results.
The rebranding initiative for DMA has been a transformative journey, revitalizing our brand experience for students and corporate partners alike. Our comprehensive overhaul has not only unified our presence across social media platforms with a collective following of 1800+ but also significantly boosted engagement metrics, with an average of 3700+ impressions per post.
DMA Year in Review.mp4End of Year Recap Video - Here is a look back at everything we achieved this year
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