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Uniting and engaging online communities.
Experienced in creating and curating unique content for multiple social media platforms. Proficient in utilizing analytics tools to assess content performance and implement data-driven strategies for optimal audience engagement.
Highlights.
Managed multiple social media platforms with a combined following of 36,000+, implemented platform-specific strategies using analytical tools increasing total engagement by 180%.
Optimized YouTube channel with 1500+ videos, leveraging Viewer Retention Analysis, SEO, and Engagement Metrics, leading to data-driven modifications to content strategies.
Generated 25+ pieces of content tailored for Instagram, Reels, TikTok, and YouTube, employing platform-specific audience strategies amplifying reach and user engagement across multiple channels.
The Feed.
Our First Break into Reels.
This was the first video I worked on at Lavin that sparked the move to short-form content. Leveraging social media analytical tools, we made data-driven modifications to content delivery.
Our climate change anxieties—our anxieties about seemingly everything—have never been more overwhelming.
But they’re also the key to changing for the better. Britt Wray is a dynamic TED speaker and ground-breaking researcher on the emotional effects of climate change—and the author of Generation Dread, a vital new book proving that working through our anxieties is the first step towards a healthier planet and healthier minds.
Britt joins us to dive into her research and give us practical steps to take towards a more sustainable future.
Highlights.
Managed multiple social media platforms, including Instagram, TikTok, Facebook, and LinkedIn, cultivating a dedicated following of 7500+ through strategic content planning and audience engagement.
Created and published social media posts following specific marketing requests, consistently delivering high-quality content with quick turnaround times to meet tight deadlines.
The Feed.
Highlights.
Ensured uniformity across social media platforms including Instagram, Reels, and LinkedIn with a collective 1800+ followers, maintained high engagement metrics with an average of 3700+ impressions per post.
Created posts, videos, and short-form content for multiple social media platforms improving engagement by 88% and adding 400+ Instagram followers within the first 3 months.
Leveraged multi-channel marketing to promote Canadian Tire Corporate Crawl event through a series of targeted campaigns, resulting in 26,000+ impressions across Instagram and LinkedIn, significantly boosting event turnout and satisfaction ratings from both sponsors and participating students.
Executed “Create Impact” Social Media and Content Creation Workshop serving as the primary speaker. Used multi-channel social media promotion to garner a collective 31.8k impressions. Developed dynamic presentation fostering active participation, effectively engaging 25 attendees.
The Feed.
Video.
Corporate Crawl Reminder.mp4Meet Andrew.mp4Create Impact Teaser.mp4Corporate Crawl Q&A.mp4Corporate Crawl Teaser.mp4Shark Tank Teaser.mp4Create Impact Countdown.mp4AGM Date Reveal.mp4EOY Testimonials.
Andrew Interview (Updated).mp4Erica Interview.mp4Dave nterview.mp4Kabir Interview.mp4
Highlights.
Conceptualized and produced engaging and informative video content across TikTok, Instagram, and YouTube. Effectively captivated online communities, driving engagement while showcasing my passion for consumer technology.
Managed multiple social media platforms, amassing 20,000+ views collectively, demonstrating an understanding of audience engagement and content curation.
Video.
AirTags Unboxing.mp4AirPods Max Unboxing.mp4Google Sites
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