Main Focus:
Amazon’s main focus is to provide customers with lower prices, better selection, and convenient services. They are a company that provides customers with daily needs all over the world, and have been expanding ever since their creation which was in 1994 by Jeff Bezos.
Mission Statement:
Customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking.
Strategy:
Amazon’s strategy has always been to fit in with the current trends. With the current trends, they have expanded into grocery shopping and even cloud computing. Covid was a huge success story for Amazon. Since people could not leave their house, they capitalized off of providing goods to customers with their delivery service.