Design Projects

Goal: Encourage new member sign-ups and reshape audience perception of the club’s inclusivity.

Result: Increase in post Likes as compared to last year, and multiple comments and DMs asking questions. 

At the start of the 2024–2025 school year, our running club president and I identified a recurring challenge in our outreach: many students assumed our club was only for experienced or competitive runners. To address this perception, we decided to create a Q&A-style Instagram carousel that would answer common questions and highlight the club’s welcoming, all-levels environment.

Using Canva, I adapted a free template to align with our existing brand guidelines, which the president and I had established the previous year. I customized elements of the template—such as icons, layout spacing, and accent decals—to add variation across slides while maintaining a cohesive look.

A key part of our content strategy was to reinforce our brand voice: upbeat, friendly, and community-focused. I carried that tone through the text using approachable language, double exclamation points, and emoji cues to make the post feel warm and conversational. This consistent tone helps strengthen brand recognition across our social channels and fosters engagement among both new and returning members.

The post successfully generated higher engagement than previous content, with increased likes and several direct messages from interested students asking how to join. These interactions indicated not only greater visibility but also improved audience perception—signaling that the campaign effectively lowered barriers for potential members and supported our recruitment goals for the semester.