About Alexia (Lexi) Kumar

Career Goals

My long-term goal is to bridge marketing analytics and UX research to create data-driven experiences that feel intuitive, ethical, and accessible. In the next few years, I hope to grow into a role where I can use data storytelling, campaign insights, and UX strategy to help organizations better understand their audiences and optimize their digital marketing experiences. I’m especially passionate about exploring how AI and automation can enhance human decision-making in creative and research-driven spaces.

Professional Background

I recently graduated from Baldwin Wallace University with a B.S. in Business Information Systems and a minor in Computer Science. Throughout college, I developed a strong background in user experience, marketing analytics, and data visualization.

As Principal Investigator in the BW User Experience Research Lab, I led an eye-tracking study on code comprehension and AI-assisted programming, managing participant recruitment, data analysis, and conference presentations.

At London Automation, I served as a Data Analyst contractor, leading the Digital Marketing & Analytics Project (DMAP) where I analyzed LinkedIn Ads, Google Ads, and Google Analytics data to produce interactive dashboards and marketing insights.

I previously interned with Carleton McKenna, creating AI-driven automation workflows and conducting research on sales strategy and content performance.

These experiences taught me how to navigate both the creative and analytical sides of digital strategy. I enjoy building dashboards, uncovering insights, and crafting stories that connect with audiences.

To learn more about my professional background, take a look at my resume!

Outside of Work

When I’m not immersed in marketing analytics or UX projects, you’ll probably find me tending to my plants (yes, they all have names), going on walks around the Cleveland Metroparks, or listening to music. I listen to a wide range of music genres, with my favorites being R&B, Hip-Hop, and Rap.