Alexia Kumar

Recent Updates

Check out my new Portfolio page!

As I look for full time opportunities, I have been trying to showcase my past and current projects. Take a look at them here!

Featured Article

A woman analyzes a colorful chart during usability testing for marketing, with laptops, swatches, and notes on a wooden desk.

How Usability Testing for Marketing Improves Ad Performance with Color

Usability testing for marketing applies color theory to refine visuals, boost engagement, and drive more conversions across digital campaigns.

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Analysts comparing data from usability testing for marketing to drive new insights.

Usability Testing for Marketing: Boost Ads & Website Engagement with Eye-Tracking

Eye-tracking enhances usability testing for marketing by revealing how users engage with ads and websites, helping marketers optimize content placement, design, and conversion strategies.

A person using both a laptop and a phone, each displaying stock market graphs, while creating data visualization for analytics.

The Future of Data Visualization for Analytics with AI Innovations

AI is revolutionizing data visualization for analytics, turning complex data into real-time, actionable insights with automation, predictive analysis, and dynamic storytelling.

Meet Alexia (Lexi) Kumar

Image of the wesbite author, Lexi Kumar.

More About Me

I'm a recent Baldwin Wallace grad who led UX eye-tracking research while working in AI, data analysis, and usability testing.

I aim to integrate AI into UX research for impactful insights.

Check out my bio, take a look at my resume, and connect with me on LinkedIn!