Usability testing for marketing applies color theory to refine visuals, boost engagement, and drive more conversions across digital campaigns.
Eye-tracking enhances usability testing for marketing by revealing how users engage with ads and websites, helping marketers optimize content placement, design, and conversion strategies.
AI is revolutionizing data visualization for analytics, turning complex data into real-time, actionable insights with automation, predictive analysis, and dynamic storytelling.
I'm a recent Baldwin Wallace grad who led UX eye-tracking research while working in AI, data analysis, and usability testing.
I aim to integrate AI into UX research for impactful insights.
Check out my bio, take a look at my resume, and connect with me on LinkedIn!