Żabka connected with the gaming community through a targeted Twitch activation, harnessing the power of popular streamers to seamlessly integrate the brand into live broadcasts. The campaign brought Żabka’s convenience and offerings directly into the gaming world, driving authentic engagement and boosting brand recognition among younger audiences. 

• Developed and executed a Twitch-focused strategy, leveraging key streamers to integrate Żabka’s branding into live content in an engaging, non-disruptive manner.

• Selected and onboarded Twitch creators whose audiences aligned with Żabka’s target demographic, ensuring authentic messaging and impactful reach.

• Created detailed campaign briefs outlining key messaging, product highlights, and in-stream activations to align content with the brand’s objectives.

• Collaborated with streamers to design interactive brand placements, including verbal shoutouts, on-screen overlays, and natural product mentions to maintain audience trust and immersion.

• Monitored and analyzed campaign performance in real time, tracking engagement metrics such as viewer interactions, chat sentiment, and overall reach.

• Ensured the tone of voice and messaging remained consistent across all content, reinforcing Żabka’s position as the go-to convenience store for gamers and their needs.

The Twitch campaign achieved measurable success by effectively integrating Żabka into the gaming ecosystem:

• Delivered high levels of engagement with streamers’ audiences, generating authentic conversations and positive brand sentiment.

• Achieved a notable increase in brand awareness among younger, gaming-savvy demographics, positioning Żabka as a relevant and approachable brand for gamers.

• Maximized reach and impressions through tailored activations and engaging streamer content, strengthening Żabka’s connection with the Twitch community.

• Highlighted Żabka’s role as a convenient solution for gamers during long gaming sessions, seamlessly blending product mentions into organic live content.