The Crunchips campaign tapped into the competitive gaming scene through League of Legends Ultraliga 2023, leveraging strategic placements to engage esports fans and drive traffic to Crunchips' dedicated storefront, boosting sales and solidifying the brand's connection with the gaming community. 

• Developed and executed the League of Legends Ultraliga 2023 activation strategy, ensuring Crunchips’ brand visibility across key touchpoints during broadcasts.

• Managed branded placements within Ultraliga matches, aligning creative assets with the dynamic pace of League of Legends to ensure seamless integration and audience engagement.

• Created engaging call-to-action messaging designed to drive esports fans to Crunchips’ dedicated storefront, increasing purchase intent and brand recall.

• Oversaw the development and placement of creative assets, including banners, in-stream visuals, and overlays, ensuring they maintained Crunchips' tone of voice while resonating with the gaming audience.

• Monitored campaign performance and audience sentiment in real time, analyzing key performance metrics to optimize placements and maximize traffic generation.

• Collaborated with production teams and stakeholders to ensure a smooth campaign rollout across all Ultraliga platforms, maintaining high-quality execution from concept to delivery.

The campaign successfully connected Crunchips with the esports audience and achieved measurable results:

• Significant increase in traffic to Crunchips' dedicated storefront, driving sales growth during the campaign period.

• Enhanced Crunchips' brand recognition within the gaming community, positioning the brand as an active supporter of esports and competitive gaming culture.

• Created impactful in-stream visibility through strategic placements, reaching a wide audience of League of Legends fans and Ultraliga viewers.

• Positive audience reception to branded activations, reinforcing Crunchips as a go-to snack for gaming enthusiasts.