The Monte Snack campaign was designed to tap into natural gaming pauses as the perfect moment for snack consumption. Leveraging multiple touchpoints like Instagram memes, display ads, esports tournaments, and a branded Counter-Strike map, it also introduced groundbreaking Gameplay Recognition Technology and Voice Recognition Ads on streams. The campaign brought together influencer collaborations, interactive challenges, and Discord contests, offering a dynamic and immersive experience for the gaming community. 

• Developed and executed a comprehensive gaming marketing strategy for 2023, ensuring alignment with the client’s budget and goals.

• Wrote compelling Instagram ad copy, social media posts, and engaging meme-based content to captivate the gaming audience.

• Oversaw the creative placement of display ads across 7 major esports tournaments, ensuring maximum visibility and brand alignment.

• Managed Gameplay Recognition Technology and Voice Recognition Ads, revolutionizing streamer interactions and ad performance on streams.

• Supervised the creation of a dedicated CS:GO map, aligning gameplay with brand objectives to create a unique, branded player experience.

• Coordinated the planning and execution of a high-impact offline event, ensuring seamless delivery of immersive brand activations.

• Collaborated closely with the client to ensure seamless execution of the Monte Snack All Star 2023 offline event, exceeding expectations.

• Handled partnerships with 100+ influencers, managing the process from brief creation to overseeing stream performance and quality assurance.

• Curated and optimized Instagram publications for promotional ads, scheduling posts for peak audience visibility.

• Executed and managed engaging community contests and mini-games on Discord, driving interaction and audience participation.

The campaign achieved exceptional outcomes, exceeding KPIs and driving unmatched engagement within the gaming community:

• 191% KPI success rate, with each touchpoint surpassing set targets.

• The innovative Voice Recognition Technology generated a total of 1,750,000 impressions with a CTR of 0.69%, showcasing its effectiveness in capturing audience attention and driving engagement. 

• 3,438 active participants engaged in Discord challenges and mini-games, marking a substantial increase from 895 PY.

• Total time spent on the dedicated map reached 1,520 hours, representing a significant leap from 58 PY.

• The campaign delivered an outstanding 27,000 hours of branded streams, equating to three years of cumulative brand visibility in just six months.

By successfully enhancing brand awareness, engagement, and community participation, Monte Snack firmly positioned itself as a key player in the gaming industry, combining innovation with measurable impact.