Lidl’s campaign seamlessly combined gaming culture with culinary experiences, engaging audiences through innovative activations across Twitch, YouTube, and social media. As a partner of IEM Katowice 2024, Lidl extended its presence with dynamic branded placements, influencer integrations, and tailored messaging, creating a memorable experience for gamers while driving brand visibility and engagement. 

• Conceptualized, scripted, and edited all content for Lidl’s “Kuchnia Gracza” campaign – from custom video intros to final recipe copy published on Lidl’s official website. Merged culinary expertise from Le Cordon Bleu with gaming culture to craft immersive, accurate, and engaging food content tailored to gamer audiences. 

• Oversaw Lidl’s participation as an official IEM Katowice 2024 partner, managing all branded placements, creative execution, and ensuring consistent tone of voice across all deliverables.

• Scripted and delivered detailed PR notes and messaging guidelines for influencers and partners, ensuring clear, cohesive communication that resonated with the gaming audience.

• Managed branded content activations on Twitch and YouTube, collaborating with top streamers to showcase Lidl’s products authentically while driving viewer engagement and brand trust.

• Coordinated the execution of content and creative assets, ensuring placements, graphics, and deliverables aligned with Lidl’s marketing goals and platform-specific requirements.

• Provided real-time oversight of campaign execution, tracking KPIs and audience sentiment to optimize placements and amplify campaign success.

• Crafted compelling social media content to support the campaign, including posts, promotional materials, and engaging copy to drive visibility and interaction across channels.

The Lidl campaign achieved remarkable success by uniting gaming and culinary experiences:

• 30% boost in website traffic to the “Kuchnia Gracza” collection, driven by live-stream activations and tailored influencer content.

• Amplified Lidl’s brand presence at IEM Katowice 2024, delivering high-visibility branded placements that aligned with the gaming community’s interests.

• Generated significant engagement and viewership across Twitch and YouTube, fostering authentic connections between Lidl and the gaming audience.

• Strengthened Lidl’s positioning as an innovative, community-driven brand, leveraging gaming culture to expand its reach and connect with new audiences.

By combining creativity, strategic execution, and a deep understanding of gaming culture, Lidl’s campaign successfully bridged the gap between gaming and everyday culinary experiences, resonating with players and elevating brand recognition.