Led the marketing vision for the demo launch of LUSTRA: Lachea’s Tale, crafting and executing a holistic strategy focused on visibility, wishlist growth, and long-term community engagement

Fully revamped the Steam page: created a new description, screenshots, and GIFs based on trend analysis and competitive research to maximize engagement and conversions

Secured 4 major Steam festival placements and press coverage, including Best Indie Games features, boosting game visibility

Ran performance-driven paid campaigns on YouTube Shorts, TikTok, Meta, and X, resulting in 2,000+ wishlist additions

Led influencer outreach via Keymailer, Channel Crawler, and manual scouting, targeting relevant indie creators

Ensured consistent brand voice and integrated feedback by collaborating across dev, art, and freelance teams

Collaborated with interns for graphical assets and research support across social, community, and PR efforts

Wrote scripts for gameplay trailers produced during the campaign and coordinated asset delivery with the art team

Created all social media content from scratch, including videos, graphics, and copy tailored to each platform

Managed multi-platform social media campaigns across TikTok, Discord, X (Twitter), and YouTube, achieving a 20% growth in follower base within six months while maintaining high engagement rates

Hosted influencer interviews, including industry leaders like Marcin Gortat, increasing brand recognition, credibility, and audience connection

Innovated social media accessibility by implementing visual descriptions, diverse formats, and inclusive strategies for broader reach and user satisfaction

Delivered creative assets and campaign ideas leveraging tools like Procreate, CapCut, and Adobe Express, streamlining content production and maintaining high-quality output

Actively tracked campaign performance using analytics tools, providing insights for continuous improvement and scalability

Managed key aspects of the Monte Snack All-Star 2023 campaign, including influencer collaborations, innovative streaming technologies, a branded in-game map, social media initiatives, and an offline event, contributing to the overall execution and success of the multifaceted campaign

Conceptualized, developed, and executed the “Kuchnia Gracza” campaign for Lidl, creating a unique blend of gaming and culinary themes. Managed the campaign from ideation through to execution, leading to a 30% increase in website visits

Co-organized and co-executed a high-impact gaming marketing workshop for Visa and MBank, delivering valuable insights and strategies to industry professionals

Co-initiated and managed the Gaming Laboratory, a series of intercompany gaming events designed to drive innovation and enhance collaboration within the marketing community

Developed and implemented comprehensive marketing strategies for clients including Żabka, Lajkonik, Crunchips, Monster Munch, and Disney, driving brand visibility and engagement through targeted campaigns

Cultivated and managed strategic partnerships with leading industry platforms and agencies such as PLE, ESL, Frenzy, inStreamly, Storm Media, Get Hero, and We’re Fantasy, optimizing campaign effectiveness and reach

Spearheaded the creation and editing of the official game description, tags, and subtitles, ensuring alignment with branding guidelines and maximizing discoverability and appeal to target audiences

Managed A/B testing initiatives and facilitated the timely publication of events on Google Play and AppStore, optimizing visibility and performance of gaming products in competitive markets

Crafted compelling dialogues and texts for video tutorials and announcements, effectively communicating new game elements and features to players, enhancing user experience and retention

Prepared comprehensive PR notes and press releases, effectively disseminating key messages and announcements to media outlets and stakeholders, enhancing brand visibility and reputation

Generated engaging content by writing descriptions of weekly events, updates, and "What's New?" columns, effectively communicating key information to the gaming community and driving user engagement

Provided expert technical support by promptly resolving user issues, ensuring optimal gameplay experiences and customer satisfaction

Implemented and managed bots and automations on Zendesk, streamlining support processes and enhancing efficiency in resolving user inquiries and issues

Administered the official Discord community for the game, fostering engagement, resolving user queries, and cultivating a positive and supportive community environment

Produced detailed briefs with graphics and video requirements for 2D and 3D teams, effectively communicating project goals, progress, and updates to internal stakeholders

Addressed user inquiries and concerns by resolving technical issues, processing refunds, generating gift codes, and facilitating username changes, ensuring swift resolution and customer satisfaction

Provided personalized assistance and guidance to users, offering technical support, troubleshooting advice, and product recommendations to enhance their gaming experience

Collaborated with cross-functional teams to escalate and resolve complex user issues, ensuring timely resolution and a positive customer service experience

Managing influencer campaigns: full coordination of projects - from selecting influencers to meet the client's objectives, to negotiating rates and terms of cooperation, to analysing the effectiveness of activities

Creation of briefs for influencers, with detailed guidelines for content creation and alignment with the brand message, which ensured campaign consistency and KPIs were met

Identifying relevant talent based on demographics, engagement statistics and audience profile. Effective mapping of the influencer market

Controlling the material created by influencers, checking it against guidelines and monitoring the quality of content, which allowed the campaign to maintain a high standard

Collecting and interpreting campaign data - reporting on reach, engagement and publication sentiment, and developing optimisation recommendations for future projects

Maintaining professional, positive relationships with influencers and clients