My Little Terrace Garden 

Finding new ways to survive lockdown ! 

With the approaching second wave of coronavirus , I realized that I had to learn something new that would keep me busy and productive during my time at home . Inspired by some youtube videos , I embarked on my journey to build a terrace garden all by myself , from getting the right kind of soil to watering them accurately , I have learned a lot of new things about farming as well as gardening till date . I have tried to document my efforts through this video , which is a part of my assignment under the subject Broadcast Media : TV . 

   Mobile  Photography 
An attempt to document my surroundings during the time of Covid  !

To be able to document the world around me through my lens , was a wonderful experience for me. This single assignment has inculcated an urge in me to take more meaningful photographs , that don't just document what I see but also tell how I see whatever I see. 

Tea Cure - An assorted collection of 8 tea blends in a box 

Taste Newness , taste Health in every cup of your tea ! 

It is a project that continues to top my list of personal favorites . Under this project I believe I learned a lot of things that I thought I couldn't . From thinking of a product to coming up with  a tagline, USP and finally an advertisement . My product was a collection of 8 tea blends in a box. It had blends like Mint-o-cool, Pepper bay, Desi Masala, Turmeric Shield, Ginger Lemon, Classic Green, Hibiscus touch and Blue Heaven . 

COVI-FIT 
Your bodyguard against COVID 

Innovating new ways to care !

As a part of a seminar under the department of Mass Communication and Journalism , I had attended a three day long seminar on Creative Thinking and Advertising by Sam Rufus Sir . My group was asked to come up with a innovative product for Covid care. This task was very challenging as the markets were already flooded with covid care essentials like a variety of masks, sanitizers , etc. Along with our team , we decided to make a list of problems that we face while using the already existing covid  care essentials and bingo ! We realized that being able to monitor physical vitals like oxygen saturation level, pulse rate ,etc was a big problem that needed an efficient solution. Carrying oximeters everywhere was not possible , hence we modified the fitness bands and came up with COVI-FIT ,  a fitness band targeted at  upper-middle class population . We also introduced a COVI-FIT ring  that used miniature technology to monitor physical vitals. It was a part of the premium range of COVI-FIT. 

 Mind Over Matter 

Designed a health magazine using Quark Xpress 

The task in hand was not simply to design a 30+ page long magazine but also to think of a niche that I wanted my magazine to fall into ! Considering the time in which I was designing the magazine , I decided to dedicate my magazine on topics surrounding Mental Health - an issue that still continues to be a taboo in our society . The magazine touched upon aspects of children psychology , Alzheimer's in elders , etc . 

The National Tribune &  The Mumbai Daily 

Designed a Broadsheet daily and a Tabloid using Quark Xpress 

In a attempt to test my understanding of newspaper and tabloid layout , I also designed a 6 page long Broadsheet : The National Tribune and 4 page long Tabloid : The Mumbai Daily . Other than the aspects of designing I also paid specific attention to the type of content in both . While the broadsheet was filled with timely local, national, international , sports, finance and a little bit of entertainment news, the tabloid on the other hand covered news that could even count as a gossip! There was no false news but the coverage was such that it included news that had a little bit of spice in it . 

Ariel - Share the Load Analysis 

Ad Campaign analysis 

Along with my teammate Nilutpal Timsina , we analyzed this award winning ad campaign by Ariel. In the whole process we analyzed various aspects of the campaign starting from its objectives , ad copy , use of media vehicles to the overall creative rendition . Analysing a successful ad campaign like this surely helped us understand the structural framework of an ad campaign as well. 

Together We Teach ! 

Teaching indeed is the greatest form of self study ! 

Teaching a topic to others can do wonders in understanding any topic . I along with my teammate Nilutpal Timsina tried to teach the concept of 'Advergaming' to our class. I consider it to a very important project as it made me realize how difficult it is to teach firstly and also helped me realize how any topic should be studied - by answering every possible question that may arise in the whole topic. 

Research  Project 

'Effect of beauty influencers on young minds'

Under Professor Mayur Sarfare, University of Mumbai , I had conducted a quantitative research on the impact that beauty influencers spread across various social media outlets had on young minds . Our target audience consisted of college going students who actively consumed such content . This project sensitized me to the process of conducting a research and also helped me truly understand the impact that these influencers were having on young minds . 

 Script Writing
Wrote a short story 'Search' and a radio script for the same 

The story ‘SEARCH’ is based on the life of Ritu, a middle aged woman who struggles to find her identity after her husband leaves her for another woman. Despite being a devoted wife and a loving mother , she was never enough for Ashok, her husband. When she learns about her husband’s affair, she somehow manages to keep her courage high and decides to get a job for herself. Considering her age and simple educational background, she fails at every attempt she makes. Adamant to be independent in life , she continues her struggle irrespective of the obstacles she faces at the family front and ends up doing something that no one had expected her to do . 

Movie review : Crazy Rich Asians 

I tried my hand in writing a review for one of my favorite movie ! 

With a seemingly melodramatic plot, Jon M. Chu’s film holds a prominent fit into the Indian taste buds. Adapted from Kevin Kwan’s bestseller, this movie blooms from being a palpable “Cinderella” rendition to a spectacular comedy and then to a family drama.

AIP : Adulthood In Progress
A series of personal write ups on adulting 

Self expression through the medium of words is probably the most beautiful thing that one can do . 'Adulting in Progress' is a series of write ups on adulting by me where I explore different topics or issues that any young adult comes across . This whole series is very close to my heart as all the write ups are based on my own life and my understanding of life. Give it a look !