There are two main ways to promote your pup on social media.

1. Anna’s Angels will make scheduled posts about your foster dog. There are often a number of dogs posted at once. We will use your best photos, so please take good ones and post in your foster chat!

2. You can make your own Facebook post. You won’t have to wait to do this and your pup will be the star of your post. This slide show will give tips how to do this.

Step 1: Taking Great Photos

5 easy steps for taking great pictures of dogs 

1. Find the right light

2. Stay focused

3. Watch your background

4. Get down on the dog’s level

5. Edit

Click HERE to learn about each step in detail

Click HERE to watch a short video that has excellent tips for taking great photos of dogs. 

• The quality of the photo is directly related to how many people will see the dog via social media.

Click HERE to read this article for tips

Step 2: Writing a Great Bio

• Promoting your foster pup is different than adoption counselling for the dog. The bio can be positive and highlight the pup’s best qualities. You can get into details about the pup’s challenges when you are talking to someone who has made the effort to potentially meet them by completing the application process.

• Less is more - concise, point form is better than too much text.

• Use strong adjectives that show the dog’s personality. eg. sweet, active, playful, calm, snuggly, quick learner, dog friendly, etc.

• Make note of your dogs behaviours- strengths, challenges for the bio

  • https://heartsspeak.org/getting-shelter-pets-noticed-with-better-bios/

• See some examples of successful posts:

Step 3: Wording for your post

• Wording to include:

  • “Dog’s Name” is fostered in “town/ province” and is available for meet and greets with approved Anna’s Angels adopters. To begin the application process or for more information visit: “Dog’s Petstablished Link”.

• People are very interested in things like kid friendly, cat friendly, dog friendly and how they walk on a leash. If you know this, you can include in the bio.

• Petstablished Link

  • You MUST include the link- people will keep scrolling if they have to look for a link. Make it easy for them.

• How to find Dog’s link in PETSTABLISHED: 

  • Head to the Anna’s Angels website

  • Find your dog’s profile

  • Copy the link in the address bar

  • Paste the link into all your posts

Step 4: Posting

• You can make posts on your own facebook page and local rehome pages

  • Anyone interested in the dog must go through Anna’s Angels

• Post often

  • If you post often, it is more likely more people will see it.

• Include the dog’s petstablished link every time!

• Privacy Settings

  • Make sure your post is not set to ‘Private’ - it needs to be made ‘Public’ so it can be seen and shared by everyone.

• Engage with the post

  • The more people commenting on a post (including you), the more often it will show up in people’s feeds. 

  • Have friends and family comment on the post- ask questions, share their experiences with the dog, etc. 

  • You can also post updates and photos/ videos in the comments of the post which will keep the post active.

One amazing foster posted a daily video/ story of her pup in the comments and the dog had multiple applications. It really makes a difference to keep the post in people’s feeds.

Step 5: Sharing 

• The more the post is shared, the greater the reach it will have!

• Instead of saying “Please Share”, try  things like, “Spread the word about my sweet foster pup….” etc.

• If you can tag people, your post will be shared on their feed as well (make sure they are OK with you tagging them).

• You can share your posts in other local adoption groups as well!

  • Anyone interested must go through Anna’s Angels

• Keep the post active - this means:

  • keep adding photos and videos regularly in the comment section. 

  • Edit the post if needed. 

  • Be sure to edit and add “Adopted” when your pup is adopted.

• You can tag AADR volunteers in a comment in your post. 

  • This will alert us and we can share the post

  • In a comment under your post or in your post, please tag  

    • @annasangelsdogrescue

Summary

1. Catch the viewers attention with amazing photos/ videos.

2. Have a positive bio that gives a good amount of information.

3. Share and comment often to keep post alive.