"The first Frankenstein mold pattern was displayed at the Hobby Industry Association of America (HIAA) annual convention in 1962.  The reaction of excitement by some boys who had been let into the show on the last day convinced two previously skeptical and initially indifferent California distributors that Aurora might have a winner.  Kits were ordered and the rest was history. Aurora used the blessing of Universal Studios and advertisements in Famous Monsters magazine and the backs of DC comic books to build the monster line into unprecedented success,"    from 2MODELER.COM