In an effort to start developing a design style and to work towards constructing the designer’s portfolio to reflect their career goals, the designer will be developing a 4-5 piece collection for a company or brand they feel speaks to them and career ambitions.

This project will be a culmination of all of the illustration & portfolio layout skills the designer has acquired over the semester. Starting with a little self-reflection, they will draft a designer profile to narrow down their focus, then choose a company and research their brand, image, and target customer to create a company and customer profile.

Using their research, they will design and illustrate a collection that fits into the company’s current product line, while also reflecting on their personal design aesthetic. Finally, they will format the presentation of their collection to fit within the portfolio templates we have developed in class