Recruitment

Marketing Ideas

• 5 Virtual Recruiting Event Ideas to Attract and Engage Candidates

  • I especially like the ‘Ask Me Anything’ video.  It’s super fun.

  • The ‘Fireside Chat’ could be good, but the example they provided is a bit stiff.  I’d recommend having about eight people join, put a video of a fire in the middle of the Zoom call and have them ask each other professional and light personal questions.  This could be Live or recorded or both.

• Showcase a part of the learning experience to interest applicants or to demonstrate to interviewing applicants.  I think many already do this (e.g. Conferences, Grand Rounds) but maybe a shorter and focused session would be good, too.

• Create Pop-Up Videos about your program with photos and/or video and trivia.

Social Media

Participate in social media during conferences and learning events.  Drive people to website and online content to learn about your program. Below are some resources for developing a social media plan and presence;

U Relations Social Media Policies: 

• Social Media Strategy and Best Practices 

• Social Media Policies and Codes of Conduct

• Social Media House Rules  

Font & Graphics Resources:

• University Social Media Graphics (if you don’t have access to Photoshop, email brand@umn.edu and they will create the icon for you). 

• Photo and Video Libraries (must use VPN if accessing off-site)

• Colors and Type 

• Editorial Style 

• Logo Guidelines and Download 

• Canva (non-UMN app; free version works for creating graphics)

Other Tips:

• Use z.umn.edu to shorten links.

• Add account to your email signature.

• Create Google Alerts and PubMed alerts to be notified of news/publications about your residents/faculty. 

• Follow other relevant accounts / Cross-promote

Send Mail / Packages

Last year on social media, applicants indicated they really enjoy receiving mail during their recruitment process.  It’s tangible, thoughtful, and something they can keep to remember an interaction.