Business & Marketing Education (BME)
Business & Marketing Education Overview
Learn business and leadership skills to make meaningful workplace contributions
What You'll Study
The Business and Marketing Education (BME) major focuses on the intersection of organizations, leadership, and human development. Students in the BME major gain a broad set of business skills while also having the flexibility to seek out practical work experience and an additional area of expertise through the major's Applied Experience and Supporting Program.
BME majors take coursework in:
Marketing Promotion
Sales Training
Project Management
Customer Relationship Management
Organization Development
Workplace Diversity
Career Opportunities
A degree in Business and Marketing Education (BME) prepares students for a variety of careers, including positions in Fortune 500 companies, entrepreneurial startups, international organizations, and nonprofits.
Job titles of alumni include:
Account Executive
Sales Representative
Business Analyst
Social Media Associate
Marketing Analyst
Project Manager
Product Development Coordinator
BME Major Requirements
Degree Progress
Students should refer to their APAS report to confirm individual progress within the major.
For current BME majors: Run an APAS report for your Declared Program.
For prospective BME majors: Run a "What-if" APAS report.