Business & Marketing Education (BME)

Business & Marketing Education Overview

Learn business and leadership skills to make meaningful workplace contributions

What You'll Study

The Business and Marketing Education (BME) major focuses on the intersection of organizations, leadership, and human development. As a student in the BME major, you'll gain a broad set of business skills while also having the flexibility to seek out practical work experience and an additional area of expertise through the major's Applied Experience and Supporting Program.

BME coursework includes:

Marketing Promotion
Sales Training
Project Management
Customer Relationship Management
Organization Development
Workplace Diversity

Career Opportunities

A degree in Business and Marketing Education (BME) prepares you for a variety of careers, including positions in Fortune 500 companies, entrepreneurial startups, international organizations, and nonprofits.

Job titles of alumni include:

Account Executive
Sales Representative
Business Analyst
Social Media Associate
Marketing Analyst
Project Manager
Product Development Coordinator

BME Curriculum Guide

Detailed course planning for students in the BME major

Admission Coursework

Coursework must be completed or in progress at the time of admission.

Psychology (select one)

EPSY 1281 - Psychological Science Applied (4 cr)
PSY 1001 - Introduction to Psychology (4 cr)

Public Speaking (select one)

OLPD 1461 - Presentations in Work Settings: BME and HRD (3 cr)
FSOS 1461 - Presentations at Work: Families, Communities, Nonprofits, & Schools (3 cr)
COMM 1101 - Introduction to Public Speaking (3 cr)

Economics (select one)

APEC 1101 - Principles of Microeconomics (4 cr)
ECON 1101 - Principles of Microeconomics (4 cr)
APEC 1102 - Principles of Macroeconomics (3 cr)
ECON 1102 - Principles of Macroeconomics (4 cr)

Organizational Leadership

OLPD 1303 - Leadership in the Organizational Context (3 cr)

Foundational Coursework

These courses are intended to be taken earlier in the major, and would ideally be completed prior to your final academic year.

Contexts

OLPD 2811 - Societies of the Future: Changing Work Contexts (3 cr)

Business Writing (select one)

OLPD 3324W - Writing in the Workplace for Education & Human Development Majors (4 cr)
WRIT 3029W - Business and Professional Writing (3 cr)
BA 3033W - Business Communication (3 cr) Request a permission number from Carlson School of Management
WRIT 3562W - Technical and Professional Writing (4 cr)

Major Coursework

You should prioritize completing core BME coursework and OLPD 3609 as the prerequisites for the Applied Experience. It is strongly recommended to take OLPD 3609 within the first semesters of being in the BME major.

Major Courses (complete all)

OLPD 3609 - Profession and Practice of BME and HRD (2 cr)
OLPD 3401 - Teaching Marketing Promotion (3 cr) Core course
OLPD 3424 - Sales Training (3 cr) Core course
OLPD 3318 - Introduction to Project Management (3 cr) Core course
OLPD 4426 - Strategic Customer Relationship Management (3 cr) Core course
OLPD 3641 - Introduction to Organization Development (3 cr)
OLPD 3308 - Data-Driven Decision-Making in BME and HRD (3 cr)
OLPD 3828 - Diversity in the Workplace (3 cr)

Elective within the Major (select one)

OLPD 3202 - Introduction to Strategies for Teaching Adults (3 cr)
OLPD 3305 - Learning About Leadership Through Film and Literature (3 cr)
OLPD 3381 - Developing Intercultural Competence (3 cr)
OLPD 3601 - Introduction to Human Resource Development (3 cr)
OLPD 3621 - Introduction to Training and Development (3 cr)
OLPD 4401 - E-Marketing (3 cr)

Applied Experience

The Applied Experience is a culminating requirement for BME majors, offering you the chance to gain practical, hands-on experience related to your field of study.

The Applied Experience, usually completed in your final year of study, can be fulfilled through approved courses or a Learning Abroad/National Student Exchange program. It is highly recommended that you plan your Applied Experience in consultation with your OLPD advisor. Refer to the Applied Experience page for details.

Supporting Program

The Supporting Program allows you to enhance your major by completing at least 12 credits in related or interdisciplinary coursework.

The Supporting Program is a flexible, personalized requirement of the BME major, and you are encouraged to plan it in consultation with your OLPD academic advisor. Refer to the Supporting Program page for details.

Note: A printable version of the BME Curriculum Guide is also available.

Monitoring Degree Progress

Refer to your APAS report to confirm individual progress within the major.

For current BME majors: Run an APAS report for your Declared Program.
For prospective BME majors: Run a "What-if" APAS report.

Tip: Connect with your OLPD academic advisor on a regular basis to ensure you are making timely degree progress!

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