January 29, 2025
What do you teach? What is the top learning goal for that class?
I teach the special topics course, SI 611.114: Advanced Automotive UI Visual Design. The primary goal of this class is to teach the visual principles of automotive UX design through practical exercises. Students will learn to apply purpose-driven design in the context of automotive UI, focusing on essential visual components such as typography, color, proportion, hierarchy, and layout. Additionally, the course covers the core concepts of UI kits and design systems, using Figma as a primary tool.
The course also emphasizes creating high-fidelity UI graphics within the context of clusters and integrated center stacks, preparing students to design cohesive and functional automotive interfaces.
How and when did you start teaching at UMSI?
Winter 2025 marks my first semester teaching at UMSI. I was introduced to this wonderful opportunity through a former colleague who is now part of the UMSI faculty. I’ve been deeply impressed by how warmly the faculty and students have welcomed me and by the passion and dedication everyone brings to UMSI.
What’s your favorite thing about working with UMSI students?
I’m enjoying the diversity of backgrounds among UMSI students, ranging from design and engineering to psychology, as well as their enthusiasm to learn and grow. I’m also incredibly appreciative of the genuine support I’ve received from faculty, HR, and IT, who made my onboarding process seamless and stress-free.
What’s your deal?
I’ve evolved from being an industrial designer specializing in car exteriors and interiors to becoming a UI visual designer, and eventually, a Creative Director at General Motors. I am passionate about bringing ideas to life with empathy, strategic vision, and a deep understanding of business dynamics. With my industrial design background, I aim to create designs that seamlessly blend physical and digital experiences, believing that their integration is a cornerstone of modern design.
As Creative Director at GM, I led the successful launches of groundbreaking vehicles, including the award-winning Cadillac Lyriq and Hummer EV. I’ve also taught at Lawrence Technological University for many years, where I guided students toward becoming successful designers in the industry.
What’s something you want folks at UMSI to know about you?
Just like my design background, my personal journey spans multiple countries and cultures. I grew up in Seoul, Korea, attended high school in Dublin, Ireland, and pursued mechanical engineering at University College London, England. After a few years, including military service, I shifted to studying design at ArtCenter College of Design in Pasadena, California.
Being exposed to diverse cultures and experiences has helped me build stronger empathy, and my journey of switching between entirely different fields has given me valuable insight into what it takes to adapt, grow, and thrive in new disciplines.