August 8, 2024
What do you teach? What’s the top line learning goal for that class?
1) SI 311: Concept to Market: Foundations in Product Management
The goal is to prepare students with the strategic and practical skills necessary for digital product management by focusing on user-centric design, innovation, and business acumen to successfully plan, launch, and manage digital products across various platforms.
2) SI 311 155 Special Topics: CXD in the Automotive Industry:
The goal is to equip students with the skills necessary to design, evaluate, and propose innovative customer experience solutions in the automotive industry while creating value for businesses and consumers.
How and when did you start teaching at UMSI?
In the winter of 2022, an automotive colleague (Jim Rampton) and I were having a conversation about what the next decade of automotive and mobility needs to look like from a connected vehicle perspective and how the industry will require a much more advanced talent bast to achieve the progression. Our conversation drove us to craft a proposal for UMSI with 3 automotive courses focused on the new automotive digital ecosystems. With guidance, coaching, and support from UMSI’s leadership, we crafted and shaped our programs.
I began the first Customer Experience course in Winter 2023 but more importantly than when is why. We are on a mission to establish a top-tier, University of Michigan-based talent pipeline invigorated about the future of the mobility industry and make U of M’s students, graduates, and our institution itself the home for thought leadership and product design across the mobility space with an unwavering commitment to transformation.
What’s your favorite thing about working with UMSI students?
Watching the transformation / maturation of thought and work that progresses throughout the semester and invigorating the next generation of automotive thinkers.
What’s your deal? (Where are you from, what do you do?)
A Detroit native born and raised, I have been intertwined professionally in the automotive industry for generations. I have built teams and launched digital / physical products on a global scale, and I hold a profound belief in the power that people + passion = great products. I aim to inspire, guide, and help build the future of mobility and digital experiences.
What is something you want folks at UMSI to know about you?
I believe in the power of human connection, the imminence of change, and the strength we gain from our family, friends, and colleagues to build a brighter future. I'm passionate about cultivating environments where people can connect, collaborate, and create meaningful solutions that drive progress. Whether it's through professional endeavors or personal interactions, my goal is to make a positive impact and encourage others to do the same. Thank you for taking the time to read. It is truly appreciated.
Cliff Note: One of the things I love about Bill is he is enthusiastic about the mission of UMSI and is a fierce advocate for the students. He's also a natural networker and great at connecting with people.